Why customer success is the secret to revenue growth
Inside Customer Service
AUGUST 19, 2021
"We had $1 million in preventable returns last year." The executive who shared this shocking figure explained that his company had recently entered the consumer market for home improvement tools. The preventable returns were tools that worked perfectly well, but confused customers couldn't figure out how to use them. The company had failed to anticipate that consumers wouldn’t be savvy users like the professionals who had used its tools for years.
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