Fri.Apr 22, 2022

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Why CMOs should invest in their customer service teams

Adrian Swinscoe

At the end of Feb 2022, Accenture released a new research report called: End-to-Endless Customer Service. The research surveyed 2,030 service leaders, 13,327 B2C customers and […]. The post Why CMOs should invest in their customer service teams first appeared on Adrian Swinscoe.

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B2B CX Strategy Trends That Should Be On Your Radar

Heart of the Customer

Managing a B2B experience isn’t more or less difficult than managing a B2C experience. It’s just different…and more complex. The need to understand multiple levels of your clients drives that complexity and is critical to a successful B2B CX strategy. You have to analyze the journeys of decision-makers, influencers, and users, as well as how […].

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You’re Probably Greenwashing But You Don’t Know It

MyCustomer Experience

YAlongside the COP26 Conference, many businesses communicated their green pledge and how much they are acting to protect the environment. 22nd Apr 2022. By Forrester Independent research and advisory firm.

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Guest Post: The Intersection of Engagement and Productivity

Shep Hyken

This week, we feature an article by Luke Jamieson, Regional Director at Centrical , the next-gen employee engagement and performance platform. He writes about the importance of engagement and employee experience to an organization’s productivity to business success. According to Gallup, highly engaged teams are 21% more productive. What’s the connection between engagement and productivity and how do you achieve this nexus?

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Identity & authentication challenges to online CX

MyCustomer Experience

IFor any business with the smallest of toes dipped in the digital economy, identity is an issue that needs to be understood and accommodated. 17th May 2022. By Dario Betti.

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