Doing CX Right
FEBRUARY 26, 2022
Howard Tiersky, author of Winning Digital Customers, shares how to drive customer behaviors, earn their love and emotional commitment to maximize your competitiveness. The post Influencing Desirable Customer Behaviors Through Experience Management appeared first on Doing CX Right.
Beyond Philosophy
FEBRUARY 26, 2022
Do you know when in your experience customers decide to buy from you or not? You should. Otherwise, how can you design an appropriate environment to get customers to decide to do what you want? It reminds me of the phrase, “Crossing the Rubicon.” The Rubicon river was a northern boundary outside Rome in the ancient Roman Empire. The Senate determined if a general crossed the Rubicon with their army, that was grounds for treason.
Zonka Feedback
FEBRUARY 26, 2022
What do you do not when your website is not meeting conversion goals and more people are leaving than coming in? Some might use Google Analytics to find out WHAT is happening and identify pages or website elements that might be contributing to the low conversion rate. But Google Analytics may not be able to tell you WHY it is happening. To unearth the reason for a low conversion rate, the key is directly asking visitors about their experience with your brand and the website.
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