The Top Gun Effect in Customer Experience
Steven Van Belleghem
SEPTEMBER 5, 2022
Some people like to ascribe its phenomenal success to an extra-long build-up, leading to an intense hype creation. That’s because ‘Top Gun: Maverick’ was scheduled for release in 2019, pushed back to 2020 ( several action scenes needed to be reshot), after which the pandemic hit and it was delayed a further four times before being released May 2022.
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