Sat.Jan 17, 2015 - Fri.Jan 23, 2015

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Car Talk: The Marketing Gift of (Automotive) Gab

Beyond Philosophy

'According to Nielsen, word-of-mouth is the most trusted source of decision-influencing and decision-making information for consumers around the world. Having often addressed the power of informal communication ( [link] ), it’s always gratifying to have confirmation by respected research and consulting organizations. Consumer motivation research (“On Brands and Word of Mouth”, Journal of Marketing Research, August, 2013), conducted by several professors at U.S. and Israeli business schools, repr

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How to Increase Customer Engagement With Proactive Community Service

Win the Customer

'Famously, Dr. King once noted that “Life’s most persistent and urgent question is: ‘What are you doing for others?’” This question is important, not just for individual citizens but for small businesses to consider as well. In the spirit of Dr. King and his message, Americans have also begun observing the MLK Day of Service, […].

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Customer Information Form Basics: What You Need to Know

Customers That Stick

'The words Big Data are spoken every day in corporate offices around the world. And the benefits of it to companies and customers is, well… big. And while Big Data is becoming more accessible to small to medium-sized businesses (SMBs), the basics of customer information — small data, if you will — is still where customer and experience meet for most organizations.

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How Customer Experience Depends on Listening and Responding

PeopleMetrics

'I was at a conference once, riding a loud charter bus toward a free dinner. I was sitting next to a friend I hadn''t seen in a while, and we were catching up. He mentioned his recent wedding, and how a mutual colleague officiated. (We''ll call the colleague Michael.) Then he noted how, in the ceremony, Michael elaborated on one notion in particular.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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How to Get People to Do What You Want

Beyond Philosophy

'My mum always told me, “You can catch more flies with honey than you can vinegar.” In other words, people respond better to rewards than punishments. As a leader or a marketer if you want an employee or a customer to change behavior, research says the best thing to do is give them positive reinforcement when they do what you want. Several studies conclude that positive reinforcement is the best way to encourage better behavior.

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Integrate Social Media Channels to Transform the Call Center Experience

Win the Customer

'Social routing is an emerging trend, a way in which contact centers can more accurately meet the needs of their customers. But how is this different from what we’re doing at the moment? TMCNet discusses the answer by describing the modern day customer and the challenge that call centers face as they look to integrate social media channels […].

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Mastering Customer-Centric Culture: The 5 Essential Disciplines

PeopleMetrics

'Culture is the new black. Every year, Merriam-Webster analyzes all of the searches in their online dictionary. They find the most popular search term, with the largest increase in search volume, and give it the title of the “word of the year.”. “Culture” took home the prize in 2014. Apparently, throughout the year, hundreds of thousands of people were looking for clarity in the broad, nebulous notion of culture.

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What’s in Your CX Toolkit?

Customer Bliss

'The customer experience that gets you the most confidence with your customers is to get the basics right. You must clear the hurdle of random experiences, and set the foundation in product and service reliability (“They get it right.”) before you move on to building a personal relationship with customers (“They know me.”) that ultimately broadens into customers referring you to others.

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Make Teamwork Critical Component and Achieve Customer Service Team Effectiveness

Win the Customer

'Your team''s strategy, mission, and the outcomes or results of interacting with them need to be crystal clear. Everyone has to understand that the end goal for your customer is not lower handle time, but effective and positive customer outcomes.

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Free CX Resource for CXPA Members

Heart of the Customer

'For those looking for a little advice, the CXPA has an offering for you: Ask the CX Experts. The CXPA has a panel of experts (including yours truly) who can answer members’ questions on how to get started. Typical questions involve the proper approach towards measuring a specific customer interaction, how to best build the case for a CX program, etc.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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A Confused Customer Buys Nothing

CX Journey

'Image courtesy of CollegeDegrees360 I originally wrote today''s post for Intradiem on September 25, 2014. Are your customers confused? Do you even know what that means? And do you know what the implications of customer confusion are? There''s a marketing maxim that states: A confused customer buys nothing. This isn''t a good thing, from a variety of angles.

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Begin Cultivating the Long-Term Customer Relationship

Customer Bliss

'Customers are assets to be cared for and nurtured. Beloved companies are always aware of how their assets are growing or shrinking. Knowing the value of a long-term customer guides the company’s decisions on how they welcome new customers and continue to develop existing customer relationships. The formula for success is Belief + Investing = Growth.

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4 Resolutions for Enhanced Relationships With Retailers – Part Two: Go Above and Beyond

Win the Customer

'20% of Americans own a smartphone, and most people have experienced online shopping, retailers more than ever need to update their shopping experience to remain relevant. In part one of this series, we discussed the importance of social media to your new retail business. But there’s more that you should resolve to do in 2015 […].

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What’s on Your Dashboard?

Waypoint Group

When logging into a SaaS vendor, B2B employees need to get right to the point. There’s no time to mess around with formalities, clicking through a complicated web of buttons to get answers or generate a report. Gone are the days when a Welcome page is purely cosmetic. SaaS companies everywhere have built dashboards that convey the necessary metrics or information needed to give a snapshot view of what is deemed important, right after login.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Is Your Brand a #CX Earworm?

CX Journey

'Image courtesy of Sam Droege What on earth is an earworm? And what does it have to do with customer experience? The first time I heard this word, I had a completely different idea of what it was. I had to look it up. So what is an earworm ? According to Wikipedia , it is: a catchy piece of music that continually repeats through a person''s mind after it is no longer playing.

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More important Hiring or Training? Attitude Wars

The DiJulius Group

'The following is content taken from John’s newly released book The Customer Service Revolution: Overthrow Conventional Business, Inspire Employees, and Change the World (January 2015 Greenleaf Books) Which became an instant best seller on Amazon. What is more important: Hiring or training? This topic is probably the oldest and biggest debate in Customer service.

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4 Resolutions for Enhanced Relationships With Retailers – Part One: Getting Social

Win the Customer

'The key to long term customer engagement is building a strong foundation of customer value and the determination to see the strategy through to the end. This post is part 1 of 2 on resolutions organizations can make to enhance customer relationships in the new year. Are you planning on opening a new retail store in […].

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Making Customer Service Everyone's Job

1 to 1

'Culled from the ''has-this-ever-happened-to-you?'' files: You dial an 800 number for product or service support and find yourself getting lost in the IVR tree. If you press zero, either the prompt doesn''t work or you''re informed that the wait time to speak with a live agent is seemingly longer than a trans-Atlantic flight. Undeterred, you decide to punch in a random number in the hope of connecting with someone - anyone - until you suddenly find yourself speaking with somebody who works in a

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Software Composition Analysis: The New Armor for Your Cybersecurity

Speaker: Blackberry, OSS Consultants, & Revenera

Software is complex, which makes threats to the software supply chain more real every day. 64% of organizations have been impacted by a software supply chain attack and 60% of data breaches are due to unpatched software vulnerabilities. In the U.S. alone, cyber losses totaled $10.3 billion in 2022. All of these stats beg the question, “Do you know what’s in your software?

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A Mash of Monthly Mashes

Customers That Stick

'It has been a great run of mashed up customer service and customer experience tips, tricks and observations, but it’s time to evolve. To commemorate three years of the Monthly Mash, here’s a quick look at some of our favorite original content from the series. __. Volume 37: November 2014 – The Sympathetic Holiday Shopper: To be open or not to be open on national holidays.

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Pinterest Exec: 'We're Looking to Sell Products'

1 to 1

'Pinterest knows nearly everything about my wedding. I pinned photos of every item that needed to be purchased for the ceremony and reception on my Pinterest board last year. But I can''t say that I bought anything based on a recommendation from Pinterest. The company is trying to change that. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

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Customer Service Channel Usage Highlights the Importance of Good Self-Service

1 to 1

'Customers are using more communication channels for customer service than ever before. They are also contacting customer service organizations more frequently. Companies are rising to this challenge as overall satisfaction with the quality of service communication channels is trending upwards.

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5 Ways to Boost Productivity and Reduce Stress in 2015

1 to 1

'By now, many individuals have abandoned their lofty New Year''s resolutions, for the promise of renewal has reverted back to business as usual. However, all hope may not be lost quite yet. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

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7th Annual CX Report by The Northridge Group Uncovers Priority Training Focus

JUST RELEASED! New research reveals 92% of business leaders would like to provide additional training to their customer service representatives. Soft skills training stands out as a priority area of investment and/or improvement. Check out The Northridge Group’s latest CX research report —the 7th annual CX survey of 1,000 customers and 250 business executives—to see additional statistics as well as insights that businesses can use to benchmark their customer service and improve the overall exper

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Will Federal Legislation on Data Protection Hurt or Harm Current Security Efforts?

1 to 1

'Last week President Obama called for federal legislation that would aim to safeguard consumer data and require retailers to be more forthcoming about data breaches when they occur. Obama will announce his legislation, The Personal Data Notification and Protection Act, in his State of the Union Address tomorrow night and the administration expects bipartisan support.

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