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What Really Matters to a Credit Card Customer?

Execs In The Know

Impact of Customer Perception of Agent Location If the customer believes that the person they are speaking to is in another country, that has a relationship with the Net Promoter Score (NPS). The NPS of respondents who believed they spoke to someone in the U.S. about their issue was +44. the NPS was +20.

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5 Best Experience Management Metrics

ClearAction

Customer Acquisition Costs (CAC) are influenced by Net Promoter Score (NPS), Health Score, and Satisfaction ratings. Churn Rate is affected by First Contact Resolution (FCR), Effort Score, and Satisfaction. Experience Management metrics revolve around the unfortunate aspects of Cost to Serve.

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21 Tips for 2021 Customer Experience Excellence

ClearAction

This is success-limiting because Net Promoter Score® implies (probably inaccurately) that customers who are inclined to say good things about your company will offset customers who are inclined to complain about your company. But the nature of customer experience is long-horizon, not instantaneous.

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CEO’s Guide to Growth Through Ease of Business & Ease of Work

ClearAction

Accurate customer loyalty correlation analysis (aka key driver analysis), Pareto analysis of related customer comments, and root cause analysis (aka 5 why’s) will zero-in where teams should focus. This goes beyond a Net Promoter Score® score.

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Are you making this critical connection with your customers to strengthen relationships and drive loyalty?

Waypoint Group

then your customer feedback program ought to go well beyond just measuring Net Promoter Score (NPS) / customer sentiment and instead be oriented to capture the voice-of-customer. Just because something scores low doesn’t mean that an improvement there will drive the biggest bang-for-the-buck. R eveal the results.

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Surveying Your Customers for NPS or Feedback? Consider these critical questions to ask a prospective vendor.

Waypoint Group

Are they speaking about tactics like bounce or abandon rate, number of responses, or acquiring Net Promoter Score? How will you know if the Net Promoter Score is “statistically significant” (your leadership will ask!) ?

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