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Market research software buyer’s guide 2021

Qualtrics

Analytics are what turns your data into insights, and when you’re collecting a lot of data, you need powerful analytics tools to mine for deep insights. The ‘must have’ analytics for every research platform are: Text analysis — essential for identifying trending topics and sentiment from open text responses.

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Choose the best free survey tool for your business – 2020 buyer’s guide

Qualtrics

The best platforms today have analytical tools built in that perform complex statistical analysis at the click of a button. Key driver analysis. Predictive analysis. These statistical analysis tools are the difference between having ‘data’ and having ‘insights.’. Qualitative data analysis.