article thumbnail

Best Practices for VoC Analysis

Confirmit

In this video, Confirmit's Sarah Simon will discuss techniques to get the best possible story out of your Voice of the Customer Program data. These techniques include topics like key Driver Analysis. Key driver analysis is one of the most powerful analysis techniques available to business today.

article thumbnail

21 Tips for 2021 Customer Experience Excellence

ClearAction

Voice-of-the-customer is by default a lagging indicator, even when it’s real-time, because it already happened. You’re learning about customer perceptions after they’re formed. Leading indicators are identified by conducting (1) key driver analysis (also known as correlation analysis) with your index (e.g.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

2020 Customer Experience: 20 Wishes

ClearAction

How would intentional CX be strengthened by including “what difference are you making for customers” as a prerequisite on forms and as the opening agenda item for meetings? Inject customers’ well-being in every aspect of the way you run your business. Strategy + culture first, fueled by voice-of-the-customer.

CXM 120
article thumbnail

2020s Customer Value: 20 Wishes

ClearAction

How would intentional CX be strengthened by including “what difference are you making for customers” as a prerequisite on forms and as the opening agenda item for meetings? Inject customers’ well-being in every aspect of the way you run your business. Strategy + culture first, fueled by voice-of-the-customer.

CXM 90