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6 Reasons Why Unstructured Data Is Key to an Effective Retention Program

VOZIQ

Traditional customer retention strategies only use structured data because it’s easier for their models to understand and be trained with. While structured customer data can tell you how many customers may cancel, unstructured data can reveal your customers’ wants, needs, concerns, expectations, and reasons for potentially canceling.

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Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation

Intercom, Inc.

. “So we’ve seen companies who have basically re-centralized their data into cloud data warehouses, and that is the source of truth. It’s a system of record, and they’re marrying together both the unstructured data and the structured data to do really interesting marketing.”.

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Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

The following is a unifying framework that gives examples that I hope will make this clear: Making Sense of Unstructured Feedback. The question then becomes this: how do we make sense out of these unstructured comments from customers? There are two options to handle unstructured feedback: humans or machines.

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11 best Voice of the Customer tools to listen to your customers effectively

SurveySensum

A VOC tool is software that allows you to collect feedback and generate in-depth analysis reports from unstructured data. The ultimate aim of using it is to derive insights, make data-driven business decisions, and create exceptional customer experiences. . in seconds using machine learning. Verint ForeSEE.