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How B2B Voice of the Customer Maturity Drives Growth

Customer Think

B2B voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons to B2C trends. Let’s look at a sports analogy for enlightenment. So, what does it mean?

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What is Customer Experience Collaboration?

ClearAction

What is Customer Experience Collaboration? Imagine your company as a sports team, such as volleyball, soccer, hockey or football: do you truly pull together, have one another’s backs, share opportunities and show your opponents and fans you’re a well-oiled machine? Lynn Hunsaker. 2nd Prerequisite: Make it Obvious for Every Role.

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Guest Post: Leaders Need to Show, Not Just Say

Shep Hyken

The keynote on the second day of the event was Troy Aikman, who was interviewed by Fiserv’s CEO Jeff Yabuki about sports, of course, as well as about leadership and business. a leading consulting service for the major voice of the customer (VOC) platforms, helping clients in a variety of industries.

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Secrets to Customer-Centric Business Growth

ClearAction

Set the Example for 360-Degree Collaboration : In team sports, it starts with the coach’s tone, words, body language, and follow-through. Every manager bears the responsibility to provide customer experience excellence context to what they communicate verbally and non-verbally. If not, re-design it!

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Highlights from Four Powerful Panels During CRS — Spring 2021

Execs In The Know

Using Research — Research is most valuable when used in combination with program data — things like Voice of the Customer data, and even Voice of the Employee data. Is the solution validated in the eyes of customers? Benchmarking research can also be useful for understanding core metrics. What about feedback?

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Survivor Bias is a Big CX Measurement Risk

Heart of the Customer

Applied to CX, it’s when you focus only on existing customers and ignore those who have left. There’s a national sports bar which saw its CX scores continually improving. […]. The post Survivor Bias is a Big CX Measurement Risk appeared first on Heart of the Customer. It is a specific type of selection bias.”

CX 68
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It’s A Wrap — Part 2: More Great Insights from Clearwater, FL

Execs In The Know

Is Your Voice of the Customer Data Failing to Deliver Change? During this panel, Concentrix’s Marc Mandel led an in-depth discussion about maximizing Voice of the Customer (VoC) data, touching on survey design and deployment, strategies for VoC data use, and techniques for turning customer feedback into action.