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6 Reasons Why Unstructured Data Is Key to an Effective Retention Program

VOZIQ

Traditional customer retention strategies only use structured data because it’s easier for their models to understand and be trained with. While structured customer data can tell you how many customers may cancel, unstructured data can reveal your customers’ wants, needs, concerns, expectations, and reasons for potentially canceling.

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Why Measuring Churn Risk across Customer Lifecycle Is Critical for Recurring Revenue Businesses

VOZIQ

Enhance retention impact by leveraging unstructured data. Include unstructured data in your analysis to decipher complex customer behavioral patterns. Sole reliance on structured data sources will fail to understand the risk until it is too late or missing several addressable opportunities.

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Why Measuring Churn Risk across Customer Lifecycle Is Critical for Recurring Revenue Businesses

VOZIQ

Enhance retention impact by leveraging unstructured data. Include unstructured data in your analysis to decipher complex customer behavioral patterns. Sole reliance on structured data sources will fail to understand the risk until it is too late or missing several addressable opportunities.

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How to Create a Voice of Customer Template for Your Business

Lumoa

Here are three things to help analyze your VoC data. Prepare and Structure Data Unstructured data sources are pervasive in business and need to be effectively managed. You’ll likely pull data from many sources: text, audio, email surveys, in-person feedback, etc.

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Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation

Intercom, Inc.

. “So we’ve seen companies who have basically re-centralized their data into cloud data warehouses, and that is the source of truth. It’s a system of record, and they’re marrying together both the unstructured data and the structured data to do really interesting marketing.”.

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Five Keys To Driving Voice of the Customer Success

CX Accelerator

Also, there are reports that between 80-85% of information a business uses is in unstructured form. Businesses must do something with this unstructured data to use it in some purposeful way. This unsolicited feedback data can come from three places. 4) Tell a complete story with your data.

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How Artificial Intelligence and Predictive Analytics Can Help You Reduce Customer Churn

CSAT.AI

The second challenge lies in whether it’s structured or unstructured data. Structured data is highly organized and readily searchable within a relational database, like a CRM. Unstructured data doesn’t often live in a database, but in a silo without any organizational structure to it.