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How to Re-energize Your VoC Program

Lumoa

VoC — or Voice of the Customer programs — helps businesses learn more about their consumers’ wants, needs, and preferences. While most VoC efforts start strongly, many tend to lose their traction over time— especially if the program isn’t properly implemented or the company becomes complacent. Here are some key insights.

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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

The answer to this question is key to creating a world-class VoC program. While VoC looks different in B2B than in B2C, the idea of using it to retain customers and reduce churn is still central to both. VoC In Both Worlds. The sales force becomes a key touchpoint in the customer experience for B2B. VOLUME: Small.

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5 Recommendations for Reopening your VoC Program

PeopleMetrics

In my last blog post , I wrote about how to build a VoC program depending on the maturity of your current program. Given the changes in customer expectations across all industries brought about by COVID-19, it is now essential that you rethink your VoC program with a “beginners mind.”. 5 Recommendations for Reopening your VoC Program.

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Build Your VoC Program From Where You Are: Part 1 - Building Phase

PeopleMetrics

Every organization has a different level of VoC maturity. Some companies have had VoC in place for many years, while others are just getting started. Where you start with VoC depends on your level of maturity. Is this now a digital touchpoint? Today, we're going to talk about the Building Phase. A Fresh Look.

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Lesson #9: VoC Programs Are Not Old-School CSAT Tracks

PeopleMetrics

When VoC software platforms emerged, everything changed. CSAT programs quickly became a thing of the past as VoC software platforms took over. Everyone Wins with VoC. Today, companies get more for their money with VoC. Switching from CSAT to VoC. Thinking about switching to VoC? Continuous Conversations.

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Customer Listening Posts: Ask These Questions to Boost Your VoC Program

Experience Investigators

What does building a Voice of The Customer (VoC) program from the ground up look like? Customer Listening Posts are specific tools, locations and mechanisms to gather customer feedback along specific touchpoints on the customer journey. 5 Questions to Ask When Setting Up Listening Posts to Improve your VoC Program.

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Do You Need a Survey Tool or a VoC Partner?

PeopleMetrics

Unless you’re working in a very small company, the full spectrum of VoC responsibilities are usually too much for one person. Often, people think they can create a world-class VoC program themselves using a low-end technology tool, but this can be risky ?— In most cases, you are going to need a VoC partner to help you.

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