Customer Think

JULY 17, 2023

At the end of 2022, nearly two-thirds of marketers agreed that social listening had increased in value over the past year, according to Hootsuite. Social listening involves extracting and analysing publicly available information from social media channels, allowing a brand marketer to get closer to […]

Social Listening 94

Social Listening Actionable Insights Social Media 94

Sprinklr

SEPTEMBER 9, 2021

Many modern brands recognize the importance of capturing customer feedback from social media and other digital channels, but, at the same time, their social listening strategies still fall short of their potential. The right tool will help you: Quickly grow your business with insights. Improve your customers’ experiences.

Social Listening 110

Social Listening AI Social Media CXM 110

Sprinklr

OCTOBER 7, 2021

Today’s marketing teams face a multitude of common challenges around competitive benchmarking: A lack of actionable insights. You need actionable, data-driven insights. The benefits of social listening for competitive benchmarking help your organization compare and inform: Brands’ social performance.

Social Listening 102

Social Listening CXM Unstructured Data Social Media 102

Sprinklr

JULY 22, 2021

To do this, you’ll need to capture product-level feedback from review sites, social media, and other digital channels; integrate first-party data for a 360-degree view of the customer; and unify your data to create the groundwork for AI-powered insights. Step 2: Understand intent to create quick and actionable insights.

Unstructured Data 98

Unstructured Data Social Media Actionable Insights Artificial Intelligence 98

Sprinklr

OCTOBER 20, 2021

Social suites platforms are designed just for this purpose. Your unified social suites strategy should: Capture actionable consumer insights. Capture actionable consumer insights. An omni-channel social listening strategy is the fuel that makes your customer experience engine run.

Social Media 85

Social Media Unstructured Data CXM Social Listening 85

SurveySensum

SEPTEMBER 25, 2023

These are real-time insights that can be used to make immediate changes to your content strategy. Many companies are now leveraging social listening to track keywords and brand mentions. Listening to your customers will foster a sense of loyalty, and actionable insights will improve the customer experience.

Customer Feedback 52

Customer Feedback Social Media Sentiment Analysis Text Analytics 52

Lumoa

APRIL 28, 2024

Platform Overview Medallia is a cloud-based CX management software that provides survey features, sentiment analysis, social listening, and AI-powered insights. Medallia is known for its robust analytics and reporting capabilities, providing in-depth insights into customer feedback and trends.

Sentiment Analysis 83

Sentiment Analysis Compliance AI Social Media 83