Turn Payments Into Personalization: Unlock the Value of Transaction Data

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Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡

Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point? How do you use the data sitting behind a payment to find the next loyal customer?

In this session you’ll learn:

The integral relationship between payment experience and customer satisfaction
Proven methods for optimizing the checkout journey
Leveraging payments data for personalized marketing and enhanced customer loyalty
Gain invaluable insights into consumer behavior across online and offline channels through data

📅 June 13, 2024 at 9:30 am PT, 12:30 pm ET, and 5:30 pm GMT

Brought to you by:

Loreal Lynch, Everett Zufelt, and Michaela Weber

Loreal Lynch

Loreal leads global campaigns for Stripe. Before joining Stripe, she was on the marketing leadership team at Salesforce, instrumental in accelerating the growth of emerging businesses and products such as Einstein, Quip, and Tableau. Prior to that, Loreal was a startup marketer, serving as head of marketing for a Series B loT startup.

Everett Zufelt

As VP of Product & Partnerships at Orium, Everett leverages his extensive technical background and decade of experience in headless and composable commerce to lead the development of Orium’s offerings. He guides the go-to-market strategy and supports his teams in crafting solutions that enhance the digital capabilities and operational efficiency of scaling commerce brands.

Michaela Weber

Michaela Weber leads the Payments and Business Development teams at BigCommerce. As the GM of Payments, Michaela is responsible for a global team focused on BigCommerce’s relationships with payment providers. In her role as SVP of Business Development, Michaela leads BigCommerce’s efforts to seek new partnership and investment opportunities. Michaela joined BigCommerce in 2023 from European payments scale-up Mollie, where she led the Partnerships team. Prior to Mollie, Michaela led the Global Enterprise Partners team at FIS/Worldpay. Michaela was named one of FT Partners’ 2023 Women in Fintech Rising Stars.

Tech Customer Success