Marketing doesn’t stop when you’ve acquired a customer
MARCH 2, 2018
In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers. The goal was simple: to create and distribute content for our new customers to help them get the best out of our product.