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Customer Acquisition vs. Customer Satisfaction

Help Scout

Customer acquisition versus customer satisfaction: What’s the more important goal? Turns out, they’re two sides of the same coin. Read the full article

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A Complete Guide to Customer Acquisition for Startups

Help Scout

Learn how to define your audience, goals, and channels to build a customer acquisition strategy for your startup that gets results. Read the full article


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Customer acquisition cost (CAC): How to calculate and improve it


Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

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Kickstart Connections with Customer Acquisition Software


Engage prospects with personalized, data-driven communications at the earliest stages of your relationship with our customer acquisition use case and advanced CDP software. Request a personalized demo Customer acquisition: problems & pitfalls Gaining high-value customers is a challenge that many organizations haven’t cracked.

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How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

In this webinar, product-led growth pioneer Wes Bush will examine what the top PLG companies have in common, take an in-depth look at features and usage analytics, and explain how to use this information as the primary driver for customer acquisition, retention, and expansion. The important aspects of a great product-led strategy.

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Customer Acquisition Using Facebook Messenger, Instagram and WhatsApp Business | Conversocial


As demand for better digital experiences grows, it provides the chance to add more feathers to a brand’s bow when it comes to customer engagement. Rather than being purely reactive to customer queries, it’s now possible to use private messaging channels for proactive CX, particularly when it comes to customer acquisition.

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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

We specifically wanted to pick her brain all about customer acquisition : just how does HubSpot do it, and what marketing tactics do they deploy? ” Emerging customer acquisition channels. And cost-per-acquisition itself is up 50% over the past five years. Source: HubSpot Research, State of Inbound 2018.