Intercom, Inc.

MAY 8, 2019

We specifically wanted to pick her brain all about customer acquisition : just how does HubSpot do it, and what marketing tactics do they deploy? ” Emerging customer acquisition channels. And cost-per-acquisition itself is up 50% over the past five years. Source: HubSpot Research, State of Inbound 2018.

Customer Acquisition 116

Customer Acquisition E-commerce Start-ups Sales 116

Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Calculating the Cost of Customer Acquisition. To calculate your average CAC, total up all the marketing and sales costs that go into your acquisition efforts for a given period.

Customer Retention 63

Customer Retention Customer Acquisition Social Media Sales 63

Totango

SEPTEMBER 24, 2019

Knowing these different stages can be powerful for monitoring, servicing, and motivating customers, but it all needs to come from a unified, consistent brand. There’s no need to indulge a divisive customer retention vs. new customer acquisition dynamic. Customer Retention vs New Customer Acquisition: The Common Goal.

Customer Retention 59

Customer Retention Customer Acquisition Customer Experience Sales 59

1 to 1

MARCH 8, 2021

To better understand this, we need to consider the fundamentals of customer acquisition vs. customer retention. What is customer acquisition? In short, it’s your ability to acquire new customers. What is customer retention? The art of perfect experiences.

Customer Acquisition 26

Customer Acquisition Customer Retention Customer Relationship Predictive Analytics 26

Customer Think

MAY 4, 2021

It won’t shock anyone reading this when I say that Apple and Google are big players in the technology game, in fact it’s a fairly redundant sentence. But to give some context, if it were needed, Apple has 1.65bn active devices worldwide and Google handles 3.5bn daily searches, with Chrome accounting for 60% of global […].

Customer Acquisition 116

Customer Acquisition Gaming Technology Technology 116

SugarCRM

OCTOBER 4, 2022

But while we may be talking about a cybersecurity company, the main topic on Bret’s mind was customer experience and building a customer acquisition strategy. It All Starts with Putting The Customer First. Want to Hit Your Growth Targets?

Customer Acquisition 49

Customer Acquisition Customer-Centric Organization Start-ups Customer Experience 49

Customer Think

APRIL 16, 2023

With ongoing shifts in the economic climate, customer retention continues to be a main focus—and in many cases, it has become even more important in 2023. According to a report by Twilio, in the face of recession, 67% of businesses are shifting focus from customer acquisition to customer retention.

Customer Retention 110

Customer Retention Customer Acquisition Customer Loyalty Technology 110

CX Journey

MAY 9, 2018

Image courtesy of Quadient Where does your company put a greater focus, on acquiring new customers or on retaining existing customers? The old debate stands: should companies focus on customer acquisition over retention ? It seems there ought to be a balance, or a shift in balance, no?

Customer Acquisition 60

Customer Acquisition Sales Customer Loyalty Customer Retention 60

The DiJulius Group

MARCH 27, 2023

Yet—despite it costing 5-10x more to gain new customers than to get more business from current ones, and that current customers spend a whopping 67% more, on average—companies often focus more on customer acquisition than.

CX 106

CX Customer Retention Customer Acquisition Customer Experience 106

Conversocial

APRIL 8, 2021

If brands are looking for a way to reach new customers, going through the native apps available on virtually every smartphone in the world is a pretty good starting point. With iOS and Android, Apple and Google dominate the mobile operating system market, with a nearly 100% global share.

Customer Acquisition 90

Customer Acquisition Customer Experience 90

1 to 1

JUNE 24, 2015

WGBH and Total Gym Fitness, Silver and Bronze winners respectively in the Innovation in Customer Acquisition category of the 2015 Gartner and 1to1 Media Customer Experience Excellence Awards, demonstrate the power of using technology and customer engagement strategies to win new customers. 1to1Media.com/weblog.

Customer Acquisition 40

Customer Acquisition Customer Experience Innovation Technology 40

Qualtrics

AUGUST 10, 2020

Every customer you attract costs money, and getting the balance right between how much you pay to attract a customer, and how much that customer is worth to your business is one of the most important ones to get right. In this guide, we look at CAC (Customer Acquisition Cost) and how you can calculate and optimize yours.

Customer Acquisition 26

Customer Acquisition Customer Experience Social Media Touchpoint 26

Customer Think

JULY 27, 2021

Data is often referred to as the most important commodity on earth, eclipsing even oil. It’s hard to imagine a world in which the thirst for data is finally quenched. Businesses seem to want as much as they can get, even if the volume of information is outpacing their ability to keep up. But similar […].

Customer Acquisition 86

Customer Acquisition 86

Conversocial

MAY 26, 2021

Hello and welcome to The Conversation Round-Up where I sift through the latest news and trends in messaging, automation and customer experience to bring you the stories that matter.

Customer Acquisition 64

Customer Acquisition Customer Experience Customer Service 64

Intercom, Inc.

MAY 13, 2022

Besides helping you forecast future revenues for operational planning purposes, analyzing CLV helps you target your most valuable customers with sales and marketing efforts and determine whether your customer acquisition costs (CAC) are in line with what you expect to earn from each new customer.

Customer Loyalty 118

Customer Loyalty Customer Acquisition Sales 118

Customer Think

SEPTEMBER 11, 2021

Cloud Computing as a concept has had a huge impact across all the sectors with improving the business processes, offering production dynamics, and strengthening the relationship with customers, users, employees, and suppliers. And, it […].

Customer Acquisition 118

Customer Acquisition Technology Technology 118

Intercom, Inc.

APRIL 14, 2020

As Des points out, the temptation to focus on customer acquisition can distract from the importance of focusing on retention, a focus that needs to start from onboarding and continue coherently from there. But improving your retention rate by 1% extends customer lifetime value and increases your bottom line by around 7%.

Customer Retention 245

Customer Retention Customer Acquisition Outlook Start-ups 245

Zonka Feedback

OCTOBER 11, 2021

Customer Experience is a determining factor to the sustained growth of any business. A remarkable customer experience encourages brand advocacy, promotes customer loyalty, retains customers, improves customer acquisition rate, and reduces churn.

Customer Experience 98

Customer Experience Customer Loyalty Customer Acquisition 98

Customer Think

JANUARY 13, 2022

A PLG strategy is one that mindfully relies on the product as the primary driver of customer acquisition and retention. Product-led growth is taking Silicon Valley by storm with companies crediting their recent IPO success, and chances are, you know what product-led growth is without knowing the term ‘product-led growth’ (PLG).

Customer Acquisition 92

Customer Acquisition Technology Technology 92

Zendesk

MARCH 16, 2023

Listen to what customers don’t say At the time, Ghermezian says the market wasn’t looking for a customer retention or customer lifecycle management platform. Business leaders were instead looking for analytics and attribution platforms to support customer acquisition.

CRM 92

CRM Customer Acquisition Customer Relationship Management Customer Retention 92

Intercom, Inc.

MARCH 19, 2019

The best way to improve your customer acquisition is to have a set strategy – one where you know how you’re going to generate demand, what you’re spending on these efforts and how you’re going to convert visitors into paying customers. What is customer acquisition? Intercom Messengers around the web.

Customer Acquisition 166

Customer Acquisition Social Media Start-ups Engineering 166

VOZIQ

MAY 8, 2023

The blog talks about common missteps, such as relying on old strategies and not focusing much on investing in identifying new customer segments. 3 Database Strategies to Drive Better Customer Acquisition and Retention This blog from Forbes reiterates the value of a good database.

Customer Acquisition 40

Customer Acquisition E-commerce CX Customer Retention 40

Customer Think

OCTOBER 18, 2021

Image by Stories Cohort analysis is a metric that can be used to measure customer retention and analyze the success of customer acquisition strategies. This article will provide an overview of this metric, and show you how to apply it in your own business. What are the 2 types of cohort analysis? Type 1 Cohort […].

Customer Retention 79

Customer Retention Customer Acquisition Customer Loyalty 79

Ameyo Callversations

APRIL 25, 2022

AI Chatbot: Redefining the Customer Acquisition Process. But how is it changing customer acquisition for good? AI-Powered chatbots touch upon multiple parameters that let a business succeed in its customer acquisition pursuits. Chatbots are a gamechanger for the business world on so many levels. Wrapping Up.

AI 98

AI Customer Acquisition Artificial Intelligence Customer Loyalty 98

Customer Think

FEBRUARY 2, 2022

Source: Shutterstock Will purpose marketing (a/k/a purpose-led marketing and purpose-driven marketing) drive increased customer loyalty, improve customer acquisition and speed revenue growth? Or is it just another passing fad that will.

Customer Loyalty 58

Customer Loyalty Customer Acquisition 58

Callminer

DECEMBER 28, 2016

You’ve no doubt heard this statistic before: It costs 5X as much to attract a new customer as it does to retain one. Yet research shows that the majority of organizations are still prioritizing customer acquisition over retention, with fewer than half of survey respondents citing customer satisfaction as a key goal.

CEM 140

CEM Predictive Analytics Customer Satisfaction Customer Acquisition 140

Inside Customer Service

JUNE 23, 2022

Regaining a customer's trust after a service failure has a direct impact on customer retention, customer acquisition, and efficiency. Customer retention For every customer your business loses, you need to attract two new customers to grow. The key to service recovery is restoring trust.

Customer Retention 162

Customer Retention Customer Acquisition Customer Service Start-ups 162

Conversocial

MARCH 26, 2021

What many may not realize is the power that combining Facebook’s adverts with Messenger provides when it comes to customer acquisition and retention. Facebook Messenger offers the perfect channel that ensures the first instance of engagement gives brands direct access to a lead or existing customer across the entire lifecycle.

Customer Acquisition 110

Customer Acquisition 110

Customer Think

OCTOBER 31, 2021

With almost a third (29%) responsible for CX, CRM, digital marketing, branding, customer acquisition and customer […]. With the pressures of the last eighteen months still felt in some quarters, some marketers feel a genuinely ominous sense of responsibility.

Retail 63

Retail Customer Acquisition CX CRM 63

Customer Think

APRIL 23, 2021

” This has led to gems of “wisdom,” “PLG is an end user focused growth model that relies on the product itself as the primary driver of customer acquisition… PLG companies are able to grow faster [.]. They’ve labeled this innovative approach, “product led growth.”

Customer Acquisition 86

Customer Acquisition Innovation Sales 86

Totango

MAY 27, 2022

SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. Sales conversion: use of the freemium product motivates the customer to upgrade to a premium version. In this blog, we’ll cover the essentials of product-led growth.

Customer Retention 121

Customer Retention Customer Acquisition Sales Customer Satisfaction 121

Lightico

NOVEMBER 25, 2021

But while the financial community has upped investment in recent years to improve digital and mobile onboarding, are those investments delivering the onboarding experiences that speed up customer acquisition, or are they still playing catch up with the demands of their customers? Stats Show Banks’ Digital Onboarding is Broken.

Customer Acquisition 52

Customer Acquisition Customer Experience Customer Expectations Start-ups 52

ClearAction

APRIL 13, 2023

The gap between what’s promised and what’s received, as seen by customers, is your brand integrity gap. CMOs set expectations for customer acquisition and CCOs assure expectations are delivered for customer retention. Minding the gap is the ultimate purpose of a CCO.

CX 62

CX Customer Loyalty Customer Retention Customer Acquisition 62

C3Centricity

JULY 27, 2021

According to industry research, acquiring a new customer is 5 to 7 times more costly than keeping your existing customers, which is why you need to concentrate on keeping your customers and making them Raving Fans. While customer acquisition is indeed important, so is holding on to your customers and making them Raving Fans.

Customer Acquisition 71

Customer Acquisition Customer Satisfaction B2C B2B 71

Conversocial

MAY 18, 2021

The remit of private messaging channels has moved beyond keeping in touch with friends or resharing excellent memes - there’s a real benefit for brands to use them for customer engagement. They can be slotted into every stage of the customer journey to improve CX and build better brand/consumer relationships, ensuring better CLV.

Customer Acquisition 59

Customer Acquisition CX Customer Experience 59

VOZIQ

JANUARY 3, 2023

Here, take a look at the five strategies to drive profitability by reducing customer churn. Businesses need to appreciate and celebrate a retained customer just as much as a new sale considering that it is at least five times cheaper to keep an old customer than acquire a new one.

Customer Retention 40

Customer Retention Customer Acquisition AI ML 40

ClearAction

NOVEMBER 11, 2022

It encourages balance of energy and investment in proactively retaining and acquiring customers. When you proactively retain customers, your non-customer-facing groups collaborate to prevent recurrence of prevalent issues that cause customer pain. This is a powerful and effective motivator.

Customer Experience 71

Customer Experience CX Key Driver Analysis Customer Acquisition 71