Stop Measuring NPS. Start Measuring Regret.
ECXO
JULY 2, 2025
Stop Measuring NPS. Let’s say it out loud: NPS is overrated. The idea behind Net Promoter Score (NPS) is noble: to measure loyalty by asking customers how likely they are to recommend your brand. The Problem With NPS: It’s Too Polite People are nice. NPS is great for bragging rights. Start Measuring Regret.
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