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Social Listening Strategy: How to Get Started and Leverage It to Unlock Opportunities

Customer Think

Ignoring what people are writing on social channels can cost you dearly because you’re missing out on incredible market research that can transform your business. Social listening allows you to understand your […]. Blog Editor's Pick Social Business Voice of Custome

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4 ways social listening reports unlock the business value of customer experience

Sprinklr

Digital and social platforms have transformed the way consumers interact with your brand and communicate their experiences and expectations. Customers may not always mention you by name, but they are constantly sharing feedback on dozens of social media and messaging channels.

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AI-powered insights to competitive benchmarking: features you need in your social listening tool

Sprinklr

Many modern brands recognize the importance of capturing customer feedback from social media and other digital channels, but, at the same time, their social listening strategies still fall short of their potential. What are the goals for your social listening tool?

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How Sentiment Analysis & Social Listening Can Improve the Customer Experience

Callminer

How can contact centers leverage social media to improve the customer experience? Quicker response times, one-to-one engagement, and sentiment analysis & social listening are a few ways.

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Social listening: What it is and why it matters

Qualtrics

One of the best ways to understand what people are really saying about you in their environment, social listening should be an integral part of your brand strategy. In order to harness the power of this data, it’s important that first, you listen. What is social listening?

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Mind Your Language! Lessons from the Confirmit Social Listening Event

Confirmit

Our packed events program continues apace and last week the Confirmit team hosted over 50 Market Research professionals at the beautiful ME hotel in central London to talk social listening, text analytics and the evolution of our old friend, the survey. How Listening Delivers Insight-Driven Success” focused on the new ways in which the MR industry can harness social media, text analytics and linguistics to step into a new world of insight.

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Customer Segmentation: Know Your Brand, Know Your Customer for the Best Service Strategies

CSAT.AI

Give your customers the means to communicate with your brand via the channels they use (social, email, text…). Invest in listening to and acting on that communication. Use social listening for additional sentiment data and to understand what your buyers are looking for. .

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5 Social Media Strategies To Help You Forge Powerful Connections With Gen Z

CSAT.AI

According to research it’s Gen Z that follows brands most on social media at 61% compared to 53% of Millennials and 36% of Gen X respondents. Here are 5 social media strategies to help you forge powerful connections with Gen Z: 1. What kind of social experience are you providing?

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What Will Your Customer Stories Be This Year?

Customer Bliss

There are three questions that customers answer through social media. The power of social listening – in person or online – has an increasingly high impact on purchase decisions. Experience Reliability & Innovation 5-competency frameworkcustomer reliability customer's story earn the right to experience reliability social listening word of mouthDesire is an emotion that will earn growth & prosperity for your business. Click To Tweet.

Outlook 53
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What Will Your Customer Stories Be This Year?

Customer Bliss

There are three questions that customers answer through social media. The power of social listening – in person or online – has an increasingly high impact on purchase decisions. Experience Reliability & Innovation 5-competency frameworkcustomer reliability customer's story earn the right to experience reliability social listening word of mouthDesire is an emotion that will earn growth & prosperity for your business. Click To Tweet.

Outlook 40
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What Will Your Customer’s Story Be This Year?

Customer Bliss

There are three questions that customers answer through social media. The power of social listening – in person or online – has an increasingly high impact on purchase decisions. Experience Reliability & Innovation 5-competency frameworkcustomer reliability customer's story earn the right to experience reliability social listening word of mouthDesire is an emotion that will earn growth & prosperity for your business. Click To Tweet.

Outlook 40
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Brand monitoring for brand safety and crisis detection

Sprinklr

How does social monitoring and social listening help protect your brand? Social monitoring and social listening are important processes to protect your brand’s health and reputation. Customer Experience Social Data

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Social insights from the Olympics: inspirational tradition and modern innovation

Sprinklr

Even without spectators in the indoor stadiums, the buzz on digital channels is exponentially increasing, as millions of superfans like me cheer on their nation’s athletes on their favorite social media platforms. Social listening at an Olympic scale. Social Data

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4 Marketing Strategies to expand your CX Strategy

SurveySensum

Tune into social listening. You can turn every detractor into a promoter if you can simply listen to their problems and act on them. Tune into Social Listening. Social media is the new front page of the internet.

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The beginner’s guide to competitive benchmarking and how to get started

Sprinklr

To stay relevant in a complex social landscape, brands need to know how they stack up against the market and gather information on other brands’ strategies. This can leave your social strategy lagging and ineffective. Social Data

CXM 102
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The Complete Guide to Digital Customer Service [2021]

Aquire

Posting on social media about a positive or negative experience. Social media. Good communication takes many forms, but on mediums like live chat, email, social media, or messaging, the more concise the better.

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6 New Year’s Resolutions to Improve CX in 2022

Aquire

Relationships : Get great at listening to your customers. For example, do you practice social listening? Monitoring how people talk about your brand — on social platforms, review sites, forums, etc. —

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Top 14 Ways to Build an Effective Customer Experience Strategy

Aquire

Three design tips for creating a great customer experience: Create a consistent brand experience across channels – your website, apps, email, and social media channels. Practice social listening. Social media is where customers are usually the most honest and vocal.

AI 98
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Building a better Social Suite: 12 features that fuel your enterprise-wide social media strategy

Sprinklr

When you think about your brand’s social media strategy, what comes to mind? Is it about listening to what your customers are saying about your brand on social media? Social media is now ubiquitous to the customer experience. But, not all social suites are the same.

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Proactive Customer Service: Complete Guide [2021]

Aquire

Train your team Take advantage of live chat Pay attention to self-service Gather feedback Listen to social media Use your analytics Make proactiveness a habit. Listen to social media. Social media is also a great customer service tool.

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5 must-have features in your social selling platform

Sprinklr

There is an interesting story about an interview question at a bank where candidates were asked, “What do you think of social selling?” It was a trick question, intended to weed out the inexperienced social explorers from those that had hands-on enterprise social media experience.

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These 7 Things Seriously Annoy Online Shoppers. Here’s What You Can Do About Them.

Aquire

Whether directly by sending out surveys or indirectly (through social listening and reviews), try to understand consumer expectations. People want to be listened to — and if there’s one thing that’s seriously annoying, it’s to be ignored.

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How advertisers are navigating data privacy and tracking changes

Sprinklr

This allowed their customer services team, including sales consultants, to manage and convert inbound traffic from paid social media while collecting valuable insight on preferences and buying signals. Advertising Marketing Social Data

CXM 72
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5 Proven Ways to Strengthen Your Customer Communications

CommBox

Companies that have deep beliefs about social responsibility, social issues, ecology, ethical production, and more usually put their values forward in the beginning, and then with time they talk about them less and less. . Engage in social listening.

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3 Activities for Quick Wins in Customer Experience (& 3 More to Avoid)

Experience Investigators

I see too many CX leaders overcomplicate things, thinking that to get customer feedback they need: A series of listening posts set up across customer journeys. Listen beyond what they tell you. Who doesn’t love a quick win?

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How advertisers are navigating data privacy and tracking changes

Sprinklr

This allowed their customer services team, including sales consultants, to manage and convert inbound traffic from paid social media while collecting valuable insight on preferences and buying signals. Advertising Marketing Social Data

CXM 65
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Are you getting the most out of your product insights? Here are 19 use cases.

Sprinklr

Brands that capture product insights from review sites, social media, and other digital channels to build a customer-centric product strategy can help grow their business dramatically. Customer Experience Social Data

CXM 111
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How to Audit Your Customer Service in 5 Steps

CommBox

For starters, you can check your social inbox (if you use social media as a channel to receive queries from customers) or customer service platforms like CommBox. Expand your search by conducting social listening © Thicha Satapitanon | Dreamstime.com.

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Tokyo 2020: Your Olympic guide to social gold

Sprinklr

And, maybe, their achievement is so spectacular, it becomes a viral moment of “social gold” as well. He primarily focuses on our Modern Research product and innovating the latest and greatest social listening strategies. Social Data

Sports 98
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How Call Centers Can Manage a Brand Crisis

Fonolo

2018 proved that reputation-damaging blunders are more prevalent than ever, their devastating effects amplified by the related complaints and commentary buzzing on social media. A sluggish response, such as ignoring customer outreach on social media, or placing customers on hold for indefinite amounts of time, can intensify the backlash and cause long-term reputational damage. Incorporate Social Listening. Social Media as a Contact Center Touchpoint.

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How to build a customer-centric product strategy using real-time product insights

Sprinklr

But, the way customers give that feedback has shifted dramatically to digital channels like review sites, social media, and chat apps. Here are the foundational steps: Step 1: Listen to customer feedback about your products in real time. Customer Experience Social Data

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Creepy vs. Cool: 8 Examples of CX Personalization We Can Learn From

Aquire

That goes for social media targeting, too — you know, when you’re thinking about buying a robot vacuum cleaner and then suddenly start getting bombarded by ads about it on Facebook or Instagram. Social listening and responding is also a great opportunity for individualized engagement.

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Listen, engage, connect: 3 steps for executing a seamless multilocation marketing strategy

Sprinklr

First, they need to listen and understand what customers and prospects are saying about their products and services. Listen to and understand customers at scale. Social media and other digital channels have created news to interact with customers.

CXM 101
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Social Media as a Service Differentiator: How to Win in 2023

Execs In The Know

Social media has been around for almost two decades, with 75% of the world’s population ( ages 13+) now actively engaged in an ever-evolving online community of networks and algorithms. But being present and responsive is no longer enough to meet the demands of the modern social consumer.

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What is customer connection? 16 ways to connect with customers

Zendesk

Utilize social media. Additional tips: Pay attention to what your customers are saying online through social listening platforms. You can also get insight into customer needs and expectations via social listening and surveys. Utilize social media.

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A tactical guide to preventing and surviving a social media crisis

Zendesk

Namely, the design of a coronavirus-shaped canapé that one diner photographed and shared on social media. Like many businesses in hot water, they could’ve better weathered the controversy by employing some proven social media crisis-management tactics.

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Why Emotional Intelligence Matters in The Contact Centre

CallCare

Your company may use social listening techniques to learn about client sentiments on social media platforms. Artificial intelligence (AI) is one of the most popular subjects in the customer service contact centre right now.

AI 52