Tue.Apr 23, 2024

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New Adobe research: Generative AI is changing what consumers expect from brands

Adrian Swinscoe

About a year ago, I spoke to Luc Dammann, President EMEA at Adobe, about some new research that Adobe had just published. The research found that […] The post New Adobe research: Generative AI is changing what consumers expect from brands first appeared on Adrian Swinscoe.

AI 147
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Navigating Data Obstacles to Shift From Gossip to Genuine Customer Trust

Customer Think

Businesses have access to more customer data today than ever before. However, this abundance of information comes with increased customer scrutiny—customers are increasingly, and justifiably, opinionated about how their data is used, especially with the growing adoption of AI.

AI 135
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Simplifying CX Design: How Leading Enterprise Tech Firms Overcome Complex Challenges

eglobalis

Simplifying CX Design: How Leading Enterprise Tech Firms Overcome Complex Challenges The post Simplifying CX Design: How Leading Enterprise Tech Firms Overcome Complex Challenges appeared first on Eglobalis.

CX 105
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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Chief Marketing Officers (CMOs) face the dual challenges of managing budget constraints while also demonstrating the return on investment (ROI) of their marketing initiatives.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. CX leaders know customer experience (CX) is not just about transactional exchanges; it’s about building lasting relationships.

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Bridging the Gap Between Marketing and Customer Experience

Customer Think

I originally wrote today’s post for GetFeedback. This is an updated version of that article from July 2020. What customers are seeing and experiencing vs. what brands are saying can often be in conflict. The gap between Marketing and Customer Experience (CX) teams is largely responsible for that.

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How to Measure and Improve Customer Experience Quality Using Six Sigma Methodology

Customer Think

Behind every great customer experience (CX) is a happy, satisfied customer. According to Zendesk’s 2023 CX Trends Report, 60% of consumers choose to purchase from a brand over another based on the service they expect to receive So, it’s no wonder that more and more companies are focused on providing the best customer experience.

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Customer Support Technology Gives Manufacturing Companies a Competitive Edge

TeamSupport

In an industry where both innovation and solid relationships are vital, cutting-edge technology plays a significant role in business success. Customer support in manufacturing is not just a service, but a commitment to nurturing a long-term partnership. This industry is full of complex machinery and detailed processes. Utilizing relevant technology provides a streamlined, simplified direction to establish sustainable growth and stay competitive.

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Playvox Brings New Integrated Workforce Management Solutions to Freshworks Customer Service Applications

Customer Think

Freshworks customers can access Playvox's suite of AI-powered workforce engagement solutions to forecast workloads and better manage their workforce

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15 Service Desk Software Options Every IT Team Should Consider

Help Scout

Learn what service desk software is, why your IT team should make the investment, and a few interesting options if you’re ready to take the next step.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Custom Healthcare App Development: The Ultimate Guide

Customer Think

The healthcare industry is undergoing a digital revolution, with mobile apps playing a pivotal role in transforming patient experiences and healthcare delivery. What’s the driving force behind this trend? – Well, it’s simple! Users want more personalized experiences in accessing healthcare services.

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Beyond the Ticket: Streamlining Support with TeamSupport Automation

TeamSupport

When it comes to support, every second counts. The constant barrage of support tickets can often feel like a relentless wave, threatening to overwhelm even the most seasoned support teams. Amid this tumultuous sea of demands, the siren song of automation calls out – promising a haven of efficiency and tranquility. TeamSupport, with its cutting-edge automation features, emerges as the guiding light for software support teams navigating these treacherous waters.

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The ESG spotlight is on retail: How the real-time movement of data can help retailers get a grip with pressing ESG requirements

Customer Think

For retailers with vast global supply chains, managing hundreds of disparate sites from manufacturing, and warehousing, to stores and customer delivery, and having to deal with geo-political and economic issues disrupting the entire chain of events, the prospect of getting an overview of their sustainability impact is, to put it mildly, a challenge.

Retail 52
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Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

On this episode of the Fuel Growth podcast series, my co-host Clint and I got to sit down with Jill Rowley , Strategy & GTM Advisor at Stage 2 Capital. Jill is a trailblazer in social selling and digital sales transformation, renowned for her dynamic approach to reshaping the role of sales and companies around the world. With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innov

B2B 29
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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SundaySky Powers Personalized Video for Account-Based Marketing on LinkedIn

Customer Think

The enterprise video platform leader joins the LinkedIn Marketing Partner Program to empower B2B marketers everywhere to create and personalize video at scale

B2B 52
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Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

On this episode of the Fuel Growth podcast series, my co-host Clint and I got to sit down with Jill Rowley , Strategy & GTM Advisor at Stage 2 Capital. Jill is a trailblazer in social selling and digital sales transformation, renowned for her dynamic approach to reshaping the role of sales and companies around the world. With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innov

B2B 26
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Chatbots aren’t the answer to your customer service problems

Customer Think

It’s a nearly universal opinion: Today’s customer service leaves much to be desired. But it’s not just customers who are frustrated. Service agents are, too. Many people have suggested that AI and chatbots are innovative, “easy” fixes to customer service challenges. They are wrong. We’ve seen many examples of chatbots gone rogue.

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The Importance of Technical Expertise in Frontline Support

Helpt

Imagine you have a problem. You scour the internet for a solution. Maybe you start with Google, and then you move to YouTube to get a visual explanation. Maybe you even tap into the hot solution of the time: ChatGPT, or even a bit spicier, Gemini. Finally, your options are exhausted so you decide to pick up the phone, look up the support number, and entrust your future to the person who picks up the phone.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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How Much Time Does Your CX Team Spend Reading T&Cs On Each Customer Call?

Customer Think

Source: Unsplash We all agree to the terms and conditions (T&Cs) for services and products we use without ever reading them.

CX 45
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Launching Reach 2.0: Next-Gen Event Marketing Platform for Webinars and Field Marketing Events

Customer Think

Upgrade Focuses on Enhanced Usability and Advanced Analytics

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