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Do B2B Better Excerpt #3: Dow

Heart of the Customer

In my new book, Do B2B Better, which comes out next week on CX Day, I provide deep dives into numerous real-world customer experience programs and lots of […]. The post Do B2B Better Excerpt #3: Dow appeared first on Heart of the Customer.

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Customer Experience matters in B2B relationships

RateMyService

A lesson on shared responsibility Photo by Nick Fewings on Unsplash Customer experience is a crucial competitive advantage in business-to-business (B2B) relationships. B2B businesses must recognize that every interaction contributes to the overall perception of the brand. One negative interaction can unravel years of goodwill.

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Do B2B Better Excerpt #2: Nancy Flowers

Heart of the Customer

In my new book, Do B2B Better, which comes out next month on CX Day, I provide deep dives into numerous real-world customer experience programs and lots of practical […]. The post Do B2B Better Excerpt #2: Nancy Flowers appeared first on Heart of the Customer.

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Do B2B Better Excerpt #1: Roxie Strohmenger

Heart of the Customer

In my new book, Do B2B Better, which comes out next month on CX Day, I provide deep dives into numerous real-world customer experience programs and lots of practical tips. The post Do B2B Better Excerpt #1: Roxie Strohmenger appeared first on Heart of the Customer. But I am particularly […].

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

In this webinar, Michael McMillan, a CX expert with extensive experience in both B2B and B2C markets, will help you transform your customer journey and elevate company outcomes by evaluating key aspects of your CX strategy. Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries.

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Designing a differentiated B2B experience – a 22 step challenge

eglobalis

Designing a differentiated B2B experience – a 22 step challenge The post Designing a differentiated B2B experience – a 22 step challenge appeared first on Eglobalis.

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How to Increase the Influence of B2B Marketing: The Content Value Equation

Customer Think

What does it mean to B2B buyers? It’s become a buzzword of little…value. Often, companies think of value in relation to their business — more so than for their customers. They think it lives within the features of their products. As marketers, we’re told our content and buyer experiences must deliver value.

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