eglobalis

AUGUST 1, 2023

How to use emotional design in CX to escape the B2B commodity trap , customer experience, product experience The post How to use emotional design in CX to escape the B2B commodity trap appeared first on Eglobalis.

B2B 324

B2B CX Customer Experience Customer Relationship 324

eglobalis

MARCH 20, 2023

Evolving Your B2B Customer Experience and Employee Experience Maturity Model? The post Evolving Your B2B Customer Experience Maturity Model? Return to the Customer Experience Key Pillars. The Return to the CX Key Pillars. appeared first on Eglobalis.

Customer Experience Maturity Model 357

Customer Experience Maturity Model B2B CX Customer Experience 357

ECXO

MAY 14, 2024

The Evolution of Business Relationships: Not B2B nor B2C, but H2H In the ever-evolving world of business, a new paradigm is emerging that transcends traditional models and approaches to commerce, which I am a big defender of. So, shall we embark on the journey of becoming more human?

B2C 156

B2C B2B Artificial Intelligence Non-Profits 156

Customer Think

SEPTEMBER 26, 2024

Article source: [link] Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales […]

B2B 78

B2B B2C Customer Experience Sales 78

Heart of the Customer

SEPTEMBER 28, 2022

In my new book, Do B2B Better, which comes out next week on CX Day, I provide deep dives into numerous real-world customer experience programs and lots of […]. The post Do B2B Better Excerpt #3: Dow appeared first on Heart of the Customer.

B2B 148

B2B CX Voice of the Customer Customer Experience 148

ECXO

APRIL 14, 2023

ECXO Executives sessions1 In partnership with SAS, the European Customer Experience Organization (ECXO) presents Reframing the B2B Engagement Journey. How to create something unique for your B2B customer too? How do you express natural empathy in engagement B2B in different cultures? That helps them to achieve better outcomes.

B2B 156

B2B CX Innovation Customer Experience 156

Heart of the Customer

SEPTEMBER 22, 2022

In my new book, Do B2B Better, which comes out next month on CX Day, I provide deep dives into numerous real-world customer experience programs and lots of practical […]. The post Do B2B Better Excerpt #2: Nancy Flowers appeared first on Heart of the Customer.

B2B 148

B2B CX Voice of the Customer Customer Experience 148

Heart of the Customer

SEPTEMBER 20, 2022

In my new book, Do B2B Better, which comes out next month on CX Day, I provide deep dives into numerous real-world customer experience programs and lots of practical tips. The post Do B2B Better Excerpt #1: Roxie Strohmenger appeared first on Heart of the Customer. But I am particularly […].

B2B 148

B2B CX Customer Experience 148

Customer Think

JULY 9, 2024

In the ever-evolving landscape of B2B marketing, analytics play a crucial role in understanding customer behavior, optimizing campaigns, and driving business growth. Here, we explore the top five challenges B2B marketers face with analytics and provide actionable solutions, expert tips, and real-world examples to help […]

B2B 111

B2B Business Growth 111

C3Centricity

APRIL 9, 2024

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 118

B2C B2B Education CRM 118

Callminer

DECEMBER 8, 2021

Whether your sales reps are doing cold outreach or play a role in the decision-making phases of the sales funnel, insights from B2B sales conversations can help improve your bottom line. Learn how.

B2B 182

B2B Sales 182

Customer Think

APRIL 10, 2024

The lead generation experts at NetLine just released their “2024 State of B2B Content Consumption & Demand Report,” a meaty 38-page guide based on data from more than 6 million content registrations.

B2B 119

B2B 119

ECXO

MARCH 21, 2023

A customer-centric culture must ensure that every interaction between the customer and the organisation is tailored to the customer’s individual preferences, culture and needs –(on B2C 100% and on B2B too.) Just in B2B, the challenges are greater to achieve great experiences, but data analytics definitely helps.

Customer Experience Maturity Model 295

Customer Experience Maturity Model B2B CX Customer Experience 295

Customer Think

APRIL 30, 2024

I was on my second call of the week with an executive interested in a B2B customer experience map. This senior exec had a mid-size B2B company and wanted to improve its customer experience. When I sat down to write this, I was reminded of an experience I had. After discussing his objectives, we discovered his […]

B2B 94

B2B Customer Experience 94

ECXO

APRIL 21, 2023

Formato convencional24 In partnership with SAS , the European Customer Experience Organization (ECXO) presents Reframing the B2B Engagement Journey. How to create something unique for your B2B & B2C customer too? Expressing natural empathy in engagement B2B & B2C , is this not for all? How can your culture adapt?

B2B 156

B2B B2C Customer Experience CX 156

Customer Think

JUNE 22, 2024

This is evident as the growth of “no decision” is surpassing that of won deals in B2B. The B2B buying process takes 6 months to 8 months—or longer, depending on complexity of solution. Complexity, overwhelm, lack of confidence, and perceptions of risk lengthen the buying process. Or stall it indefinitely.

B2B 80

B2B 80

Zonka Feedback

AUGUST 5, 2024

While much of the focus often falls on B2C (business-to-consumer) interactions, the significance of B2B (business-to-business) customer experience cannot be overlooked. According to a study by Salesforce, 80% of B2B customers now expect the same personalized experience as when they are buying for themselves.

B2B 52

B2B Customer Experience B2C Sales 52

Customer Think

AUGUST 1, 2024

One of the most profound developments in B2B marketing of the past two decades has been the emergence of empowered and independent buyers. When I launched this blog in 2010, my second post was about “The Age of the Self-Directed Buyer.”

B2B 78

B2B 78

Customer Think

JULY 20, 2024

Source: Adobe Stock B2B marketers strive to achieve personalization in content and communications. Yet, attempts at personalization have mostly left B2B buyers indifferent—at best. Most marketing leaders think the future depends on it.

B2B 59

B2B 59

Customer Think

JULY 26, 2024

B2B marketers are experimenting with GenAI for content marketing tasks from personas to content marketing strategy to messaging, content, social posts, and more. My concern is whether […] The post B2B Marketers Use a Buyer MVP to Excel with GenAI appeared first on Marketing Interactions.

B2B 69

B2B Technology Technology 69

Customer Think

AUGUST 9, 2024

The qualification of complex B2B sales opportunities has come a long way since IBM came up with BANT (Budget, Authority, Need and Timeframe) in the 1960s – the age of the mainframes. But a great deal has changed in B2B buying […] This article was first published on LinkedIn, stimulated by an article by Mark Gibson.

B2B 59

B2B Sales 59

ECXO

MARCH 21, 2023

Eytan Hattem Formato Convencional The ECXO- European Customer Experience Organization is thrilled to present Building a CX Driven B2B Operating Model by Eytan Hattem , Chief Customer Officer at Prodware. appeared first on ECXO - European Customer Experience Organization.

B2B 156

B2B CX Business Consulting Innovation 156

Customer Think

MAY 2, 2024

The business-to-business (B2B) revenue landscape has significantly transformed over the past two decades. Here’s How to Excel in Today’s B2B Revenue Ecosystem: 1. Old playbooks no longer suffice; we require dynamic strategies that merge hyper-automation, personalization, AI, and digital scalability.

B2B 64

B2B AI Technology Technology 64

Customer Think

MAY 8, 2024

Many B2B company leaders now expect marketing to drive revenue growth, and B2B marketing has evolved in response to this expectation. But has it changed enough to meet the revenue growth mandate? Data from “The CMO Survey” suggest that more change may be needed.

B2B 72

B2B 72

Customer Think

SEPTEMBER 11, 2024

In the competitive world of B2B SaaS marketing, it’s easy to make missteps that hinder growth. Over the last 10 years, I’ve been deeply immersed in B2B SaaS marketing, working […]

B2B 64

B2B 64

Customer Think

OCTOBER 9, 2023

B2B companies’ approach each of these as if each needs its own strategy implemented separately, with different teams carrying the responsibility for each function. There’s a lot of talk about the differences between demand creation (marketing), demand capture (sales), and brand (marketing). Quite often these teams work in silos.

B2B 119

B2B Sales 119

Heart of the Customer

SEPTEMBER 1, 2023

Look no further than the B2B conference. Learn about the latest trends, collaborate with industry […] The post 8 Best B2B Conferences To Attend in Upcoming Months appeared first on Heart of the Customer. This season brings a host of exciting events tailored to enhance your professional growth and industry connections.

B2B 78

B2B Customer Journey Map Innovation CX 78

Heart of the Customer

MARCH 17, 2023

From my conversations with B2B leaders, it became apparent that they were grappling with a fundamental question: How do you collect enough customer data when only a fraction of your customers respond to your surveys? Even the most significant manufacturing companies lamented […] The post No B2B Survey Responses? No Problem.

B2B 88

B2B Manufacturing CX Technology 88

Customer Think

JULY 30, 2024

In the ever-evolving landscape of B2B marketing, digital transformation has emerged as a pivotal force, reshaping strategies, processes, and outcomes. This blog explores how digital transformation is revolutionizing B2B marketing and offers insights into its profound impact.

B2B 52

B2B Technology Technology 52

Customer Think

JULY 23, 2024

Launching a B2B startup involves not just a great product but also a strategic approach to the market. Here, we explore ten effective GTM strategies that B2B startups can employ, each illustrated with a hypothetical example and supplemented with expert tips and […]

B2B 64

B2B 64

Customer Think

JULY 30, 2024

Digital B2B lead generation has undergone tremendous growth and transformation in the last two decades, emerging as a foundational part of B2B marketing and sales. However, the industry grapples with growing challenges that undermine its integrity and efficacy.

B2B 64

B2B Sales 64

Heart of the Customer

OCTOBER 6, 2021

There’s some overlap between B2C, B2B, and B2B2C issues, but I want to address each audience individually. The post 10 Questions for B2B CX Leaders appeared first on Heart of the Customer. This is the second in a three-part series that explores critical questions CX leaders should be asking – and able to answer.

B2B 109

B2B CX B2C Customer Experience 109

Customer Think

FEBRUARY 25, 2023

Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for 2023. Marketing spend trends for 2023. The Winterberry Group has recently released its annual projections on marketing spend, and I am happy to say that t.

B2B 122

B2B 122

Customer Think

OCTOBER 27, 2021

Every year, Content Marketing Institute and Marketing Profs release their latest B2B marketing research. This year the report includes a chart of current B2B content marketing challenges. A few of them surprised me as I thought (or hoped) we had beaten.

B2B 143

B2B 143

Customer Think

JULY 6, 2024

In the dynamic world of B2B marketing, omnichannel strategies are no longer a luxury but a necessity for truly engaging buyers. With an ever-expanding array of digital options at our fingertips, the real challenge lies in weaving these elements into cohesive campaigns that captivate rather than overwhelm.

Omnichannel 69

Omnichannel B2B 69

Customer Think

SEPTEMBER 12, 2024

Combines the Ease of Use of AI Content Generation with a Fine-Tuned, Authentically On-Brand Voice for Results-Generating B2B Marketing Content

B2B 64

B2B Engineering AI 64

Lumoa

APRIL 3, 2023

We are thrilled to announce our new partner: B2B Customer Experience Agency. By combining expertise in B2B customer experience with Lumoa’s powerful platform, we can create exceptional customer experiences that drive growth. We recently had the pleasure of interviewing Anna-Maija Tanninen , founder of B2B Customer Experience Agency.

B2B 83

B2B Customer Experience Voice of the Customer Government 83