B2B Related Topics 
Heart of the Customer
SEPTEMBER 28, 2022
In my new book, Do B2B Better, which comes out next week on CX Day, I provide deep dives into numerous real-world customer experience programs and lots of […]. The post Do B2B Better Excerpt #3: Dow appeared first on Heart of the Customer.
Heart of the Customer
SEPTEMBER 22, 2022
In my new book, Do B2B Better, which comes out next month on CX Day, I provide deep dives into numerous real-world customer experience programs and lots of practical […]. The post Do B2B Better Excerpt #2: Nancy Flowers appeared first on Heart of the Customer.
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Heart of the Customer
SEPTEMBER 20, 2022
In my new book, Do B2B Better, which comes out next month on CX Day, I provide deep dives into numerous real-world customer experience programs and lots of practical tips. The post Do B2B Better Excerpt #1: Roxie Strohmenger appeared first on Heart of the Customer.
Buyer Persona
MARCH 4, 2022
B2B buyers seemed to be on the sidelines. B2B buyer activism will be on the rise. We have not seen this dynamic of activism in B2B. For the first time in decades and since the Cold War, there are real questions and choices confronting B2B buyers.
Heart of the Customer
JUNE 9, 2022
The post Unsung Benefits of B2B Customer Journey Mapping appeared first on Heart of the Customer. B2B Journeys (or B2B2C) Customer Journey Mapping B2B consumer journey customer journey customer journey mapping driving change journey mapping profitability thought leadership
Heart of the Customer
MARCH 17, 2023
From my conversations with B2B leaders, it became apparent that they were grappling with a fundamental question: How do you collect enough customer data when you only a fraction of your customers respond to your survey?
Buyer Persona
FEBRUARY 19, 2022
B2B Buyers Will Endure Ongoing Challenges Ahead. In engaged B2B buyer research I have been conducting, there appear to be strong headwinds ahead for buyers to contend with. Inflation will only exacerbate the headwinds facing b2b buyers. .
Heart of the Customer
APRIL 30, 2021
The post Six Ways to Show B2B CX Value appeared first on Heart of the Customer. B2B Journeys (or B2B2C) Metrics & ROI Best practices business value Customer Experience customer experience tip CX Tips Executives metrics and roi profitability value
Customer Think
OCTOBER 6, 2021
B2B CEOs, boards, investors and senior leadership teams typically squander tremendous earnings and growth opportunities by putting the cart before the horse in their views of customer experience-driven growth.
Customer Think
MAY 8, 2022
The mandate for B2B marketers is to successfully deliver buyer-driven experiences (BDXs) as self-service encounters. The research and sentiment are clear: your B2B buyers prefer to drive without you along for most of the ride.
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Buyer Persona
DECEMBER 20, 2020
A key buyer insight coming out of the pandemic is B2B buyers are experiencing content fatigue. With many B2B organizations tethered to activity-based metrics, the response is – you guessed it – more content marketing activity. B2B marketing and sales have a real issue on their hands.
Buyer Persona
FEBRUARY 14, 2022
B2B Sales and Marketing Executives Need To Adapt to Digital B2B Buying. I recently read a thought-provoking article on the future of B2B buying by Brent Adamson, the author of the Challenger Sale and The Challenger Customer. Specifically on the shift to digital b2b buying.
Customer Think
FEBRUARY 25, 2023
Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for 2023. Marketing spend trends for 2023. The Winterberry Group has recently released its annual projections on marketing spend, and I am happy to say that t. Blog Digital Marketing
Customer Think
FEBRUARY 10, 2023
As the majority of B2B buyers report, the content they see is high quality, but it’s not meaningful to them. In essence, we’re not meeting them where […] Article Column Customer Engagement Customer Journey Digital Marketing Editor's Pick Personalization Ardath Albee: Buyer-Driven B2B ExperiencesContext is based on perspective. Quite often, the reason buyers don’t engage — or are disappointed — with vendor content is because it lacks relevance.
Customer Think
AUGUST 20, 2021
B2B voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons to B2C trends. So, what does it mean? Let’s look at a sports analogy for enlightenment.
Zonka Feedback
JULY 3, 2022
After all, customer experience and satisfaction have long been one of the top priorities for B2C businesses, yet it’s only now that B2B businesses are catching up. When you think about the importance of customer experience, you could be forgiven for your mind wandering to the B2C environment.
SupportYourApp
AUGUST 3, 2021
Businesses around the world experience a cyberattack roughly every 11 seconds. 80% of cybersecurity professionals
Totango
AUGUST 9, 2022
B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation?
Lumoa
JANUARY 8, 2019
Find out what are 5 leading trends in B2B customer experience management in 2019. Understand the influence of customer feedback on B2B operations. Drive your business-to-business operations to customer success and advocacy. RSS generated with FetchRss
Customer Think
OCTOBER 27, 2021
Every year, Content Marketing Institute and Marketing Profs release their latest B2B marketing research. This year the report includes a chart of current B2B content marketing challenges.
Customer Think
OCTOBER 15, 2022
However, it isn’t useful to generate content without a serious intention – especially when it comes to the B2B market. Done correctly, great content can support B2B lead generation […].
Customer Think
MARCH 16, 2023
With the rise of the software as a service industry, the B2B space has never been more active than it is today. Especially after the pandemic, businesses around the globe are searching for online tech solutions to add to their stack.
Callminer
DECEMBER 8, 2021
Whether your sales reps are doing cold outreach or play a role in the decision-making phases of the sales funnel, insights from B2B sales conversations can help improve your bottom line.
Customer Think
OCTOBER 4, 2022
In my new book, Do B2B Better, which comes out next Tuesday, on CX Day, I provide deep dives. As I mentioned in my last posts, being a Change Maker requires a different way of thinking, so it’s helpful to have guides to show you the way.
Totango
MARCH 4, 2022
B2B customer service is often confused with B2B customer success, but they are not the same. First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. What is B2B Customer Service? B2B vs. B2C Customer Service.
Heart of the Customer
FEBRUARY 7, 2019
As 2018 wrapped up, we finished mapping three very different B2B journeys – healthcare, manufacturing, and distribution. The post Four Ideas for Navigating Backorders with B2B Customers appeared first on Heart of the Customer. Customer Centric Culture Change Customer Journey Map CX vision Employee and Customer Engagement Voice of the Customer B2B B2B Customers B2B CX backorder backorders customer Customer Experience CX CX tip Ideas
Callminer
MARCH 30, 2022
Does your organization want to drive lasting sales improvements? Read this blog to learn 25 of the best examples and tips for setting sales goals
Totango
AUGUST 23, 2022
B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. First, we’ll look at what customer journey B2B touchpoints are and which ones are most critical in the B2B customer journey.
Customer Think
SEPTEMBER 28, 2022
In my new book, Do B2B Better, which comes out next month on CX Day, I provide deep dives into numerous real-. As I mentioned in my last post, being a Change Maker requires a different way of thinking, so it’s helpful to have guides to show you the way.
Totango
JULY 1, 2022
For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it.
Customer Think
FEBRUARY 21, 2023
As the business landscape transforms, so too must the marketing strategies of B2B companies. To stay ahead of the game, B2B companies must consider a fifth P: payments.
Customer Think
DECEMBER 24, 2021
B2B marketers need to rethink digital-first strategies to better. TweetLinkedInShareEmail What trends will dominate the demand generation landscape in 2022? We asked the experts at Spear Marketing Group to chime in: “Digital fatigue is real.
eglobalis
MARCH 20, 2023
Evolving Your B2B Customer Experience and Employee Experience Maturity Model? The post Evolving Your B2B Customer Experience Maturity Model? Return to the Customer Experience Key Pillars. The Return to the CX Key Pillars. appeared first on Eglobalis.
Customer Think
DECEMBER 4, 2022
Business-to-business (B2B) sales prospecting is a process that requires a lot of time, effort, and energy. You are constantly trying to find new leads and reach out to them in the hopes of converting them into customers.
Customer Think
OCTOBER 9, 2022
When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Buyer-driven experiences (BDX) prov.
Lumoa
APRIL 22, 2020
Conducting B2B customer surveys is for many a struggle. There are two major problems that B2B surveys often experience; not able to collect enough responses and hard to act on the feedback. Learn how to overcome these typical B2B survey problems.
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