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Designing a differentiated B2B experience – a 22 step challenge

eglobalis

Designing a differentiated B2B experience – a 22 step challenge The post Designing a differentiated B2B experience – a 22 step challenge appeared first on Eglobalis.

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Do B2B Better Excerpt #3: Dow

Heart of the Customer

In my new book, Do B2B Better, which comes out next week on CX Day, I provide deep dives into numerous real-world customer experience programs and lots of […]. The post Do B2B Better Excerpt #3: Dow appeared first on Heart of the Customer.

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5 Steps to Fix B2B Marketing’s Failure to Orchestrate the Buying Experience

Customer Think

This is evident as the growth of “no decision” is surpassing that of won deals in B2B. The B2B buying process takes 6 months to 8 months—or longer, depending on complexity of solution. Complexity, overwhelm, lack of confidence, and perceptions of risk lengthen the buying process. Or stall it indefinitely.

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New Report: Key Trends in B2B Content Consumption

Customer Think

The lead generation experts at NetLine just released their “2024 State of B2B Content Consumption & Demand Report,” a meaty 38-page guide based on data from more than 6 million content registrations.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

In this webinar, Michael McMillan, a CX expert with extensive experience in both B2B and B2C markets, will help you transform your customer journey and elevate company outcomes by evaluating key aspects of your CX strategy. Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries.

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Do B2B Better Excerpt #2: Nancy Flowers

Heart of the Customer

In my new book, Do B2B Better, which comes out next month on CX Day, I provide deep dives into numerous real-world customer experience programs and lots of practical […]. The post Do B2B Better Excerpt #2: Nancy Flowers appeared first on Heart of the Customer.

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Do B2B Better Excerpt #1: Roxie Strohmenger

Heart of the Customer

In my new book, Do B2B Better, which comes out next month on CX Day, I provide deep dives into numerous real-world customer experience programs and lots of practical tips. The post Do B2B Better Excerpt #1: Roxie Strohmenger appeared first on Heart of the Customer. But I am particularly […].

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