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How to use the customer retention rate formula


Read this blog to learn how to use the customer retention rate formula, common variations, and how you can put it to use in your organization.

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Announcing our refreshed guide ‘The Customer Retention Starter Kit’

Intercom, Inc.

A few years ago, we published The Customer Retention Starter Kit which helped thousands of businesses retain more customers over the long term. Today, we’re launching a completely refreshed guide to help you engage, nurture, and retain more customers in the modern age. Retain more customers for long-term success.


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Karen Hertzberg: Improving Customer Retention Through Great Customer Service

Bill Quiseng

What’s better than gaining a new customer? That’s why a high customer retention rate is an important goal for many businesses. Excellent customer service is one of the best ways to achieve this goal. Customer retention supports long-term growth because it creates a loyal customer base.

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The Proactive Edge: Leveraging AI For Customer Retention Success


In today’s rapidly evolving business landscape, customer retention is the North Star metric that significantly impacts profitability and growth, particularly for subscription businesses. However, traditional customer retention strategies often fall short of delivering a significant impact.

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Leveraging Data Analytics to Optimize the Customer Experience

Speaker: Nathan Hart, Mary Kane & Imran Mohammed

This approach can lead to actionable insights to resolve FCR problems, improve Customer Experience, reduce costs, and increase customer retention.

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Top 5 Ways to Improve Customer Retention Rate

Customer Think

Fostering long-term interpersonal relationships with customers should be the prime objective of your business. Even if your products are excellent and you are giving 100% effort but still seeing a dip in customer retention rate, then you must […].

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Customer retention is the new conversion

Intercom, Inc.

The latest batch of billion-dollar companies are built on high customer retention. At Traction Conference, an event all about how to keep and grow customers and revenue at scale, I explained how to build onboarding based on your customers’ goals, and why when your product improves, your onboarding must improve with it.