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Rethinking CRM to Supercharge Engagement

Customer Think

An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or result in losses. Too many brands aren’t seeing the benefits of CRM because they don’t align their CRM strategy to their marketing strategy. Brands that […]

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Ethical Considerations of Using AI and Machine Learning in CRM

Customer Think

Credit : Pixabay Customer Relationship Management (CRM) systems have revolutionized how businesses interact with customers. With the advent of Artificial Intelligence (AI) and Machine Learning (ML), CRM has become even more powerful, providing deeper insights and more personalized experiences.

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The Evolution of CRM: A User-Centric Approach for Optimal Success

Customer Think

Innovations in CRM for the service industry are helping organisations collect, analyse and process customer information more and more efficiently while automating most business processes. Using CRM allows companies to communicate more effectively with their customers and increase profits.

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Top CRM Software Development Trends To Watch Out For 2024

Customer Think

Customer Relationship Management (CRM) systems have evolved significantly over the past few years. As businesses become increasingly customer-centric, the demand for more sophisticated and integrated CRM solutions continues to rise.

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QuickBooks or a CRM? Why SMBs need to consider both

Customer Think

Integrating a customer relationship management (CRM) system with QuickBooks, an accounting solution, can greatly benefit small and medium-sized businesses (SMBs). QuickBooks CRM integration help businesses make more informed decisions and gain a deeper understanding of […]

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The CRM Value Chain – an Overview

Customer Think

By Francis Buttle[1], Julie Jones[2], Merlin Stone[3] Customer relationship management (CRM) has been around for over thirty years, but there’s still widespread misunderstanding about what it is.

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5 Ways to Maximize CRM Efficiency in Your Sales Team

Customer Think

A well-utilized Customer Relationship Management (CRM) system can be the linchpin of a productive sales team. If your CRM feels more like a burden than a boon, it’s time for a strategic overhaul. In the fast-paced world of sales, efficiency is everything. Yet, many businesses fail to harness its full potential.

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