Adrian Swinscoe
MAY 1, 2024
Today’s interview is with Don Schuerman, the CTO and Vice President of Product Strategy and Marketing at Pegasystems. Don joins me today to talk about the […] The post The Generative AI landscape: The good, the bad and the boring – Interview with Don Schuerman of Pega first appeared on Adrian Swinscoe.
Execs In The Know
MAY 1, 2024
It’s May, Mental Health Awareness Month, so just checking in… “How are you doing?” This is a time to raise awareness about mental health’s impact on a person’s overall well-being. Amid daily life and the ongoing stressors from global events, prioritizing mental health is more crucial than ever. In fact, according to Calm’s 2024 Voice of the Workplace Report, there’s a lot of work to be done: a staggering 69% of survey respondents said their mental health stayed the same or got worse in the
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eglobalis
MAY 1, 2024
Simplifying CX Design: What Can Companies Do to Compete with Tech Giants? - Part II The post CX Design: What Can Companies Do to Compete with Tech Giants? – Part II appeared first on Eglobalis.
Customer Think
MAY 1, 2024
B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this lack of trust can weaken the impact of all marketing efforts. Marketing alone can’t create buyer trust, but the right marketing approach can make it more likely trust will develop.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 If so, this webinar is for you! What was once a common practice in the call center is now a barrier to success. Manual call monitoring is no longer an option if you want to proactively coach your agents to ultimately improve the customer experience using data-driven insights. Join this webinar with Angie Kronlage and April Wiita of Working Solutions to discuss how you can modernize outdated, manual call review processes through the power of autom
Intercom
MAY 1, 2024
All jobs naturally change and evolve over time, and technological advances are often the catalyst. The impact of AI on customer service is the latest example of new tech leading to rapid change – support roles and career paths are being completely reshaped. AI has opened up new opportunities for customer service teams to enhance efficiency and productivity, as well as create fast, high-quality customer experiences.
Customer Think
MAY 1, 2024
Lead attribution is critical in driving company success, and most marketers know it. According to research, 74.6% of marketers use some form of attribution model to track their marketing efforts. The process involves recording and crediting marketing touchpoints or sources based on their ability to deliver leads.
Tech Customer Success brings together the best content for the technology customer service and experience professionals from the widest variety of industry thought leaders.
Customer Think
MAY 1, 2024
Making your customers root for you is one of the most efficient ways to generate traction and attract a relevant audience. People often rely on recommendations when it comes to making informed buying decisions.
TeamSupport
MAY 1, 2024
In the ever-evolving landscape of customer service software, TeamSupport stands out with its dedicated focus on enriching customer support. It differs from other platforms by emphasizing a holistic approach to each customer interaction. Zendesk, another significant name in this space, also provides robust solutions for customer service. Let’s discuss TeamSupport's specialized features, illustrating how it eclipses the standard offerings by providing an in-depth, value-driven service at a more ac
Customer Think
MAY 1, 2024
72% of respondents said in a MarTech survey that they consider martech talent more critical than pure IT skills. Carlos Doughty, CEO of MarTech Alliance, says, “ Without human intervention, technology is just a big mound of rock. There will be no one to monitor it or optimize it.
1 to 1
MAY 1, 2024
This article is published through a partnership with the European CX Organisation (ECXO). View the original and learn more about the ECXO. Seamless customer experiences and clear interfaces are two key elements leveraged by successful tech enterprise to generate adoption, with design being the key to overcoming solution complexity. Intuitive, clear designs make it easier to generate adoption, decrease customer success costs, and help customers adopt the solutions easily with the right onboarding
Speaker: Jason Cottrell and Brian Walker
Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.
Customer Think
MAY 1, 2024
Has anyone asked you recently about the past, present, and future of Customer Data Platforms? No? That’s odd; people ask me those questions all the time. Here are my current answers. It’s eleven years since the term “customer data platform” appeared in 2013. What stages has it gone through over that time?
Customer Experience Matrix
MAY 1, 2024
The CDP Institute runs periodic roundtables where our members discuss industry issues. We had one earlier this week on the topic of helping companies make use of an existing CDP. We chose that topic because we frequently hear that many users don’t know what to do with a CDP after it’s built. The initial discussion followed the more or less expected path towards solutions such as developing change champions and publicizing success stories to encourage CDP use.
Customer Think
MAY 1, 2024
The CMO Survey, a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published.
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