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Five reasons why direct marketing matters as much as digital

Customer Think

Quite frequently, direct marketing – for example, direct mail, partially addressed mail, online and printed ads, websites and catalogue – are often looked down upon by proponents of digital marketing.

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10 Tough Questions to Evaluate Your Target Account List

Customer Think

TweetLinkedInShareEmail In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Do everything else right (message, offer, creative, etc.), the experts tol.

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Finding Real Experts in the Age of LinkedIn

Taylor Reach Group

Direct Marketing News, a regular column. Taylor Reach senior leaders have published more than 2,000 articles on the topic of contact center, customer experience, transformation, etc. including on industry sites including; Foundations Magazine. Contact Management Magazine, Contact Centre Pipeline. Customer Think. Call Centre Times.

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Nick Goss: How the Customer’s Experience is impacted by ‘good intentions’

Bill Quiseng

If your intentions are oriented toward your company’s desired outcome (anti-theft, direct marketing, promotions, upsells, etc) your efforts will become gimmicky, robotic, and ingenuine. If your intentions are oriented to your customer’s desired outcome, you will more than likely be successful and create loyalty.

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DMA '15: Marketers Must Change

1 to 1

How should marketers change their thinking? That was the question I repeatedly asked myself while attending &Then, the Direct Marketing Association's 2015 conference last week. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. 1to1Media.com/weblog.

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An Advertising Legend Looks Ahead

1 to 1

He's been called the creator of direct marketing and a pioneer in many modern marketing innovations. Advertising legend Lester Wunderman will receive a lifetime achievement award this week from the Marketing EDGE for his many accomplishments. .

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Workplace Diversity Survey: Your Guide to DEI Program Success

InteractionMetrics

Always use a postscript under the signature – it’s a classic direct marketing method proven to boost response rates. Underscore the survey’s anonymity, objectivity, or the fact that it’s administered by a third party in the email signature.