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When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

and, while some carriers are taking precautions to protect their customers from text message advertising, so far neither the direct marketing industry nor the federal government has been able to control this form of spam. Ultimately, it’s what makes any customer relationship management effort worthy of going viral.

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How to write a sales letter (+ examples)

Zendesk

It’s a form of direct marketing that tells potential customers who you are and how your company can benefit them. It also allows you to establish credibility and create a human connection, which is vital for building a healthy customer base. What is a sales letter? This is where having a robust CRM comes in handy.

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