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Social listening: how to turn social data into actionable insight

Customer Think

At the end of 2022, nearly two-thirds of marketers agreed that social listening had increased in value over the past year, according to Hootsuite. Social listening involves extracting and analysing publicly available information from social media channels, allowing a brand marketer to get closer to […]

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AI-powered insights to competitive benchmarking: features you need in your social listening tool

Sprinklr

Many modern brands recognize the importance of capturing customer feedback from social media and other digital channels, but, at the same time, their social listening strategies still fall short of their potential. What are the goals for your social listening tool? Improve your customers’ experiences.

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5 ways to cultivate loyal customers through social media

Zendesk

. . . Social media isn’t just the tool of teens—over the past year, it has quickly become one of the fastest-growing channels for customer support, with tickets up 181 percent since the start of the pandemic. Now, more than ever, customers are looking to connect with brands on their favorite social media platforms.

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How Sentiment Analysis & Social Listening Can Improve the Customer Experience

Callminer

How can contact centers leverage social media to improve the customer experience? Quicker response times, one-to-one engagement, and sentiment analysis & social listening are a few ways. Read more.

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A tactical guide to preventing and surviving a social media crisis

Zendesk

Namely, the design of a coronavirus-shaped canapé that one diner photographed and shared on social media. Like many businesses in hot water, they could’ve better weathered the controversy by employing some proven social media crisis-management tactics. What is a social media crisis?

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5 Best Practices for Proving Excellent Customer Service on Social Media

Fonolo

If you were to check your company’s social media mentions right now, there is a very good chance you would find customers trying to get your attention. Power , 67% of online users are leveraging social media to get in touch with companies for support. Some brands are funny on social media. According to J.D.

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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.