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Social listening: how to turn social data into actionable insight

Customer Think

At the end of 2022, nearly two-thirds of marketers agreed that social listening had increased in value over the past year, according to Hootsuite. Social listening involves extracting and analysing publicly available information from social media channels, allowing a brand marketer to get closer to […]

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AI-powered insights to competitive benchmarking: features you need in your social listening tool

Sprinklr

Many modern brands recognize the importance of capturing customer feedback from social media and other digital channels, but, at the same time, their social listening strategies still fall short of their potential. The right tool will help you: Quickly grow your business with insights.

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Social Media as a Service Differentiator: How to Win in 2023

Execs In The Know

Social media has been around for almost two decades, with 75% of the world’s population ( ages 13+) now actively engaged in an ever-evolving online community of networks and algorithms. It’s something our advisory team at VXI observes frequently when evaluating a brand’s social media technology stack.

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Building a better Social Suite: 12 features that fuel your enterprise-wide social media strategy

Sprinklr

When you think about your brand’s social media strategy, what comes to mind? Is it about listening to what your customers are saying about your brand on social media? Social media is now ubiquitous to the customer experience. Social suites platforms are designed just for this purpose.

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The beginner’s guide to competitive benchmarking and how to get started

Sprinklr

Today’s marketing teams face a multitude of common challenges around competitive benchmarking: A lack of actionable insights. You need actionable, data-driven insights. And without real-time data, you cannot effectively inform strategies to your customer care, paid media, social media, and digital marketing teams.

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How to build a customer-centric product strategy using real-time product insights

Sprinklr

But, the way customers give that feedback has shifted dramatically to digital channels like review sites, social media, and chat apps. Step 2: Understand intent to create quick and actionable insights. Step 3: Take action seamlessly across your organization to delight customers.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

Platform Overview Medallia is a cloud-based CX management software that provides survey features, sentiment analysis, social listening, and AI-powered insights. Medallia is known for its robust analytics and reporting capabilities, providing in-depth insights into customer feedback and trends.