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List of the 20 MOST Common Survey Flaws

InteractionMetrics

But is the point of the survey for customers to get good pricing? Or is it for the company to measure the quality of their customer service? Why ask your customers to take surveys if the data you collect fails to capture the facts? The Alaska Airlines survey mentioned earlier failed miserably with logic gating.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

But is the point of the survey for customers to get good pricing? Or is it for the company to measure the quality of their customer service? Why ask your customers to take surveys if the data you collect fails to capture the facts? The Alaska Airlines survey mentioned earlier failed miserably with logic gating.