Remove Alaska Remove Customer Survey Remove Gaming Remove Start-ups
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20 Checks to Improve Your Surveys

InteractionMetrics

In this 5-part series, I’ll share how my company checks and fixes surveys because if flawed surveys are everywhere, possibly yours could improve too! Bad Customer Surveys are Everywhere. Last year, I wrote about how Whole Foods asks customers to take their survey in a disorganized way. Let’s get started!

Gaming 52
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List of the 20 MOST Common Survey Flaws

InteractionMetrics

I get what he wants, but this is NOT how to do a survey. Essentially, my rep is pushing for the answers he wants his higher ups to see. Either way, it’s what we call Gaming and it’s the second flaw on the list below. Since I frequently negotiate with my rep, I have nothing to gain by taking this survey truthfully.

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List of the 20 MOST Common Survey Flaws

InteractionMetrics

I get what he wants, but this is NOT how to do a survey. Essentially, my rep is pushing for the answers he wants his higher ups to see. Either way, it’s what we call Gaming and it’s the second flaw on the list below. Since I frequently negotiate with my rep, I have nothing to gain by taking this survey truthfully.