9 Key Differences Between Transactional and Relationship Customer Surveys
PeopleMetrics
APRIL 15, 2021
Voice of Customer (VoC) programs use two types of surveys to gather customer feedback: relationship surveys and transactional surveys. A relationship survey is used to gauge the strength of the overall relationship with a customer, and a transactional survey is used to understand how the latest interactions with customers are going.
Let's personalize your content