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The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

C3Centricity

This guide is for all executives who recognize the critical role that strategic, data-driven customer engagement plays in their company’s success. They seek personalized experiences, and value authenticity and engagement over generic sales pitches. HubSpot is a prime example of content marketing done right.

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Totango named 3x TrustRadius “Best of” award winner in customer success

Totango

This is why we are so proud to have received multiple leadership awards from TrustRadius in the customer success category, including: TrustRadius Best Relationship: Highlights companies that follow through on their sales and marketing promises, deliver on implementation expectations, and identify customers who would buy again.

Outlook 112
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Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

The beauty in this framework is that it actually supports two fundamentally different approaches to building product: feature-driven projects and outcome-driven projects. Feature-driven projects. Feature-driven projects are the most common approach to building product. Outcome-driven projects.

Start-ups 281
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The Leader’s Guide to Data-Driven CX

Execs In The Know

Using a data-driven approach to inform your strategy is how brands today are staying competitive. In this post, we’ll explain what it means to have a data-driven CX program and how you can use data to drive better outcomes for your customers.

CX 52
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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

If you’re reading this blog post, you are probably one of them. Customer experience platforms make it possible to manage all the customer data in one platform and reach out to them when they need it. Sales through Word-of-mouth Marketing : People are 90% more likely to trust and buy from a brand recommended by a friend.

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4 Effective Contact Center Development Ideas

Fonolo

When you develop your contact center, you create opportunities for more sales, customer satisfaction, and workplace efficiency. . Let’s say you take more of a hands-off approach — you trust your agents to do their job, so you don’t feel the need to micromanage. Enhancing customer satisfaction and sales .

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3 ways to effectively scale your CS operation

Totango

Enter customer success operations: a data-driven process that helps organizations understand how their initiative performance impacts key business results – ultimately safeguarding revenue for long-term growth. By putting the customer at the heart of operations, businesses can unlock growth and success for everyone in play.