How an iconic luxury retailer embraced phygital experiences, with Liberty London’s Ian Hunt
Zendesk
JULY 26, 2023
Known for its stellar customer service and arresting location in the United Kingdom’s capital, Liberty London might at first glance seem to be immune to change—but when the Covid epidemic struck, the business shifted to a “phygital” model. First, let’s talk about what is meant by phygital , a fairly new term. Were you fast?
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