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Moving upmarket as a product manager: What changes and what stays the same?

Intercom, Inc.

For product managers, this means evolving to build for upmarket companies while ensuring Intercom’s long-standing customers remain at the center of what we do. Product management varies depending on your industry, company stage, company leadership, or teammates. This approach was crucial to designing our Articles product.

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Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. The Product Impact Framework felt like a natural progression from features to outcome.

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Intercom on Product: How we focus on delivering outcomes

Intercom, Inc.

In an episode of our Intercom on Product podcast , our co-founder Des summed up the output vs outcomes relationship in this way: “it’s what you ship versus what happens because of the thing you ship.” Throughout the process, we ask ourselves: “What measurable change in customer behavior will result from successfully solving the problem?”,

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Strengthen customer connections through communities more easily with Higher Logic Vanilla and Totango

Totango

” The Drive Community Engagement SuccessBLOC is a critical feature that brings together the power of community engagement and customer success strategies. Another benefit of this program is its ability to help your business follow up on product ideas.

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10 Most Relevant NPS Software Platforms

Lumoa

It is vital for companies to know if their clients and customers are happy with their service and products, and NPS solutions are one of the best ways to find out. In simple words, NPS software is a tool, that helps businesses measure and track NPS results and get in-depth insights from customers.

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How to Build a Customer Centric Roadmap for Your SaaS Product

Totango

Knowing how to build a customer-centric roadmap helps you align your product development with what your clients truly want. In this blog, we’ll look at the keys to building a customer-centric roadmap. First, we’ll consider why being customer-centric with your product development is so important in today’s digitized economy.

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How to run a successful beta in 7 steps

Intercom, Inc.

Prior to joining Intercom as a Product Manager, I had never run a structured beta. I’ve run a lot of successful betas now but I learned my craft through tribal Intercom knowledge, built up by other Product Managers over the years. Broaden the audience over time to include users who haven’t asked for the feature.

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