Now Revealed and Proven: (The True Marketing Value of) Return on Word of Mouth
Beyond Philosophy
FEBRUARY 16, 2015
I’m grateful to my colleague, Richard Vanderveer, for making readers of his blog aware of an insightful report – Return on Word of Mouth, or WOM/ROI – recently issued by the Word of Mouth Marketing Association (WOMMA). Study objectives also addressed fundamental issues: How much of sales, or other tangible objectives, is driven by WOM?
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