Remove blog sales-collateral
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How to create effective sales collateral (examples + tips)

Zendesk

81 percent of buyers research products online before contacting sales, so if your company doesn’t have a bit of advertising skin in the game, you’re not getting very far. They need sales collateral. According to Forrester, the average salesperson uses about 17 pieces of sales collateral throughout their pipeline.

Sales 97
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How surprise fees put employees in a no-win position

Inside Customer Service

Advertising disclosure: This blog participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means to earn fees by linking to Amazon and affiliated sites. Give the team collateral that helps explain the fee. Hotels have gotten sneaky with resort fees.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. Then, the sales team went to work. When making a sales hire, Max pays attention to the way candidates approach getting the job.

Sales 183
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How live chat can warm up your cold outbound leads

Intercom, Inc.

For most sales teams, “personalizing” a cold email simply means referencing a person’s job title or company and sending them links to case studies or blog posts in the hope of generating a single click-through. As sales trainer John Barrows once told us , our job is to create context around the content that marketing creates.

Sales 218
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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. We provide data for modern sales and marketing teams across all the products they already use. Broadly speaking, our three focuses are: Lead generation: we create a highly qualified pipeline for the sales team.

B2B 182
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The Right NPS Methodology: Turning NPS Feedback into Action

SurveySensum

So, with this blog, we will delve deeper into the right NPS methodology that will help you turn your NPS feedback into action. Using NPS Feedback to Improve Your Marketing and Sales Efforts: Segmentation: Segment your customer base based on their NPS scores. Create targeted marketing campaigns and sales strategies for each segment.

NPS 52
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The GPT effect: A new era of customer service

Intercom

If a customer talks to a call center agent or a sales rep, you can summarize that conversation and create custom marketing collateral just for that person. I would encourage folks to look, because we do a lot of publishing on our blog and social media of our active thesis, to see if what you’re building is aligned with something.