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Three ways to help your employees become brand evangelists

Inside Customer Service

In fact, if it wasn't for the name tag and the employees' offer to retrieve a pair of shoes in Sally's size, we might have easily mistaken the employee for another Dr. Martens fan. Employees at Armstrong Garden Centers have incredible knowledge about the plants they sell in part because they're planting those same plants in their own gardens.

Retail 260
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Social Media as a Service Differentiator: How to Win in 2023

Execs In The Know

Social media has been around for almost two decades, with 75% of the world’s population ( ages 13+) now actively engaged in an ever-evolving online community of networks and algorithms. But being present and responsive is no longer enough to meet the demands of the modern social consumer.

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Welcome to the CX community: A 5-step guide for new members

Zendesk

You’ll follow her for the short, simple intros to complicated concepts—but you’ll stay for the great podcasts, blogs, and books. Best-selling author, podcast host, and influencer Colin Shaw is also worth following. Slack is where so much of the conversation happens—under the surface, off social media. Start reading these blogs.

CX 98
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What is a lead magnet? The ultimate guide (+10 examples)

Zendesk

Say you sell accounting software for a startup, and entrepreneurs are one of your target customers. Make sure it’s easy for people to spread the word: Link to your lead magnet from a social media ad that followers can share. Add social sharing buttons to your lead magnet’s landing page.

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4 Ways to Enhance Your B2B Marketing Blog

SugarCRM

Well executed marketing strategies can help you stand out among your competition and sell your products. . And chances are, your blog post section is somewhere at the top. . Below are four ways why blog content is still relevant to your B2B marketing interactions. Reply to your fans, tag your authors, and use hashtags.

B2B 46
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3 major non-obvious CX trends that surfaced in 2020

Steven Van Belleghem

At the end of 2019, I wrote in my “State of the Year” blog that “The West is becoming the copycat”. As we are spending an increased amount of time on social media, for instance, it’s only natural that this channel should become the one where we could also shop for clothes or books, order tickets, buy food and many other things.

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7 Ways to Create a Great Customer Experience Strategy

CommBox

And believe it or not, your brand can provide that community to thousands (if not millions) of people across the globe thanks to modern innovations like social media , blogs, and email marketing. Today, most people spend a substantial amount of time on social media. So, how do you start creating such a space for your shoppers?