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The Unexpected C-Suite Collaboration You Need for Success

Totango

A salty spread and a sweet topping form a beloved sandwich. On the other hand, the CCO focuses on what happens after the sale, overseeing onboarding, customer support, driving retention, and minimizing churn. Both your pre- and post-sale teams should know the answer to: “What is my customer’s business outcome?” “If

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customer success (CS) teams. The global market research company conducted its first Forrester Wave™ evaluation of top customer success platforms. Analyzing extensive datasets to forecast trends.

B2B 91
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Five Best CRMs for B2B Sales in 2022

Totango

Wondering what is the best CRM for B2B sales? Well we’re here to help with our guide to the best CRMs for both small businesses and enterprises in 2022. Use this guide to help you find the best B2B CRM for your business. What is a B2B CRM? Today’s leading CRMs tend to be cloud-based.

B2B 79
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How Live Chat Improves the Digital Customer Experience

Comm100

87% of senior business leaders see customer experience as their top growth engine, and yet only one in three feel prepared to address this. To begin the journey towards improving CX, organizations must offer live chat – and in this blog we will explain why. Chatbots improve speed and support for customers in several ways.

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How to create effective sales collateral (examples + tips)

Zendesk

81 percent of buyers research products online before contacting sales, so if your company doesn’t have a bit of advertising skin in the game, you’re not getting very far. They need sales collateral. According to Forrester, the average salesperson uses about 17 pieces of sales collateral throughout their pipeline.

Sales 97
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13 Customer Success Manager Skills to Look for When Hiring

Totango

Hiring team members with the right customer success manager skills is critical for the effectiveness of your CS team and strategy. We’ll cover these below, along with five best practices to follow when bringing a new customer success manager aboard your team. What Is a Customer Success Manager (CSM)?

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Customer advocates: The secret ingredient to sales and support success

Zendesk

A strong community of loyal advocates can serve as an extension of your sales and support teams and offer unique insights and experiences that benefit other customers and your company. Why customer advocates are important for sales and support teams. Sales: Advocates boost brand awareness.

Sales 64