What is a lead magnet? The ultimate guide (+10 examples)
Zendesk
FEBRUARY 17, 2022
To gain access to the lead magnet, a consumer must provide their name, email address, and/or company information. Every interaction is an opportunity to connect with leads and push them further down the sales funnel. A strong lead magnet provides value for sales leads. You have a lead’s name and email address—now what?
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