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Customer Experience Transformation to win “Sports Event of the Year”, With Lynn LaRocca – CB52

Customer Bliss

.” To win that award, it beat out the Super Bowl (a pretty large event), the FIFA Women’s World Cup final, and more. Lynn also oversees a lot in her role: marketing, event planning, social media, hospitality and group sales, owner relations, media relations, and more. That is always some degree of challenge.

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Delivering impactful virtual events in the ‘new normal’

Qualtrics

So this would've been my 15th physical events. So we had it all planned, of course, just like everyone else did. Steve Gustavson (03:47): I know you guys also had an incredible event plans, as did SAP and a bunch of our peers in the industry, there's, there's a lot of us who sort of went through this at the same time.