Remove campaign cx-moments
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Customer Response Summit Recap and Highlights Day 2

Execs In The Know

CRS Coronado gave CX Leaders and their teams a taste of what it’s like to deliver unrivaled, legendary customer experiences. Inspired by global consumer insights, Hilton proves the stay is the key element that can make or break any trip through its new advertising campaign, “It Matters Where You Stay.” Moments of Brilliance.

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FEAR! One of the greatest marketing motivators of human behavior

Beyond Philosophy

Campaigns use the opponent’s platform and voting record to scare voters about what the opponent might do if elected. Of course, the candidate campaign ad creators want voters to choose would never do those things. So, fear motivates the voters to give their vote to the political campaign’s candidate. How can we help?

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What is customer experience optimization? (+3 actionable tips)

Zendesk

When it comes to optimizing the customer experience (CX) , your work is never really done. Customers who describe a company’s CX as “good” are 37% more likely to recommend it to others. While providing flawless customer experiences is a tall order, companies can set themselves apart by continually refining their CX.

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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

CX is everywhere. Businesses want a seamless CX just as they do in their personal lives. Employees that are driven by shared purpose and values feel more motivated, engaged and empowered = a better CX. Define your brand purpose before you embed it into your CX and EX Why does your business exist?

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Want your post to go viral? Here is the secret formula…

Beyond Philosophy

Here are some other key moments in the discussion: 04:38 Ryan explains how framing plays an essential role in getting people to share your content. 25:25 Ryan covers a past campaign with Dunkin’ Donuts and Charli D’melio that had all the elements that make a social media campaign go viral. Complete this short survey.

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How Can We Measure Customer Emotions in Our Digital World

Beyond Philosophy

So much is revealed from our facial expression in the moment, and it can be essential to your Customer Experience design strategy. At any given moment, you might have two or three different psychological theories that explain why customers do what they do.

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5 Ways to Optimize Your Customer Feedback Program

Experience Investigators

The best way to do this is to tie it all back to your CX Success Statement Whoops! which ties your CX initiatives to larger organizational and leadership goals. Create Your Own CX Success Statement with our FREE CX Success Statement Workbook. Curiosity is a great trait for CX leaders and teams.