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Customer Experience Strategy: Paradigm Shift!

InteractionMetrics

In addition, the Average American Customer Satisfaction Index (ACSI) was 77 (a C+ grade) in 2023 and has been hovering in the mid-70s for years. How is it that companies implement customer experience initiatives, yet customers don’t feel the love? Whatever you promote about your company sets up what customers expect.

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Here Are the 5 Standards of Excellent Customer Listening

InteractionMetrics

Qualtrics, the dominant survey software platform defines Customer Listening as, “a term that describes your customer’s feedback about their experiences”. That definition (while prevalent among customer feedback discourse) omits the crux of what Customer Listening is. Customer Listening: A Better Definition.