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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Michael Brenner, CEO of Marketing Insider, says: “The biggest mistake companies make when analyzing retention rates is not seeing that a high churn rate is the result of poor customer acquisition efforts.” Creating & keeping a customer (i.e. customer-centric management) is guided by customer lifetime value.

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10 Effective Ways to Reduce Costs in Your BPO Contact Center

Hodusoft

This not only helps in building trust among customers but also helps in avoiding penalties and legal issues that can be a costly affair. Make use of predictive analytics to determine future costs based on historical data and trends. It is vital to monitor agent’s performance regularly to identify underperforming agents.