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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. CRMs tell you what is happening (prospect & customer contact information, what they bought, when they bought it, how much was spent, size of their company, etc.); System Harmony. Talk to David.

CEM 84
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6 Best Practices for Managing Volunteer Experience Programs for the Nonprofit Sector

PeopleMetrics

When Volunteers Are Treated Like Customers, Everyone Wins. Customer Experience programs have become “table stakes” for enterprises looking to reduce customer churn and increase revenues through customer referrals and promoting their brand through word of mouth and social media posts. Talk to David.

CEM 74
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SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

PeopleMetrics

You must confirm that you have heard your customers’ feedback and, if constructive, assure them that you are using their feedback to enhance your quality of service and ultimately, the overall customer experience. Keep a finger on the pulse of your end-user experience. How to get started? Don’t overcomplicate it.

NPS 96
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How to Leverage Your ISO 9001 Customer Satisfaction Survey to Build an Enduring Customer Experience Program

PeopleMetrics

That is an easy approach, but it doesn’t offer enduring value in terms of enabling the organization to make continuous improvement to the customer experience – one customer at a time. This is where having an end-to-end Customer Experience Management (CEM) software platform comes in. Print this article.

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Caught in the Act of Creating a Phenomenal Experience

PeopleMetrics

This is about delivering a phenomenal customer experience through a thousand "hellos" and not discriminating about who is on the receiving end. They must understand that you cannot prescribe a great customer experience. This story is about much more than a hotel doorman saying “good morning” to people. Talk to David.