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Transforming Customer Experience Through Mystery Shopping

Doing CX Right

Claire Boscq- Scott, Global Customer Service guru and three-time author, explains why and how to do mystery shopping right. The post Transforming Customer Experience Through Mystery Shopping appeared first on Doing CX Right.

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Look beyond mystery shopping to improve your customer experience

Qualtrics

We’ve heard of them before, but what does a mystery shopper do and how can they drive customer experience improvements? What is a mystery shopper? A mystery shopper, or a secret shopper, is a person who is hired to audit a company to see if they meet standards. Was the experience pleasant? Who hires them?

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3 Ways to Get More from Your Mystery Shops

InteractionMetrics

At conferences, I’m often asked about mystery shopping, and it got me thinking: there are a lot of misunderstandings about what mystery shopping can and can’t do. Some see mystery shopping as a simple check-in; others see it as too artificial for an accurate customer service evaluation.

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Lessons from the Pandemic to Improve Your Customer Experience Now

Bill Quiseng

We can learn from the processes we took during this pandemic to establish the same steps to reassess and create our customer experience in what is the new normal. While improving customer experience is not literally life and death, without offering a good experience we stand the chance to lose the customer forever.

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How to Connect With Your Customers on an Emotional Level and Drive Brand Loyalty

Beyond Philosophy

We also discuss how training, AI technology, and tried and true low-tech mystery shopping can help, too. 08:28 Colin discusses his work in emotions at the beginning of his adventures into Customer Experience , including identifying the 20 emotions that drive and destroy value.

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Customer Experience Research Firms: How to Get Inside Your Customer’s Head

InteractionMetrics

Can you read your customers’ minds? I didn’t think so — which is why you’re reading about customer experience research firms. Pick the right firm, and you’ll understand your customers and get inside their heads! What Are Customer Experience Research Firms?

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Customer Experience Strategy: Paradigm Shift!

InteractionMetrics

Companies seem inordinately invested in their customer experience (CX) strategy. They send surveys, analyze touchpoints, and build out customer personas. But an alarming paradox has emerged: Customers are more dissatisfied than ever. If you misunderstand the customer experience, any strategy to improve it will fall short.