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How General Motors is Embedding Customer Experience, with Dave Mingle – CB013

Customer Bliss

In this position, he formed and chaired the organization’s Customer Experience Program Management Office, which coordinated and provided governance for customer-related activities across all of Nissan’s business functions. “The challenge with customer experience,” he says, “isn’t one thing.

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S@*#!$%: The One Word to Scrub from Your Email Subject Lines for Surveys

InteractionMetrics

Customers have been sending companies their feedback since at least 1750 BC , when an ancient Babylonian customer sent a clay tablet to a copper supplier , complaining that a ship had arrived with the wrong kind of copper. With one question, the Net Promoter Score made customer satisfaction surveying easier than ever.