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Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

That’s where text analytics in customer feedback proves to be one of the most valuable tools for any business. If you want to satisfy—or dare I say, delight—your customers, you need to understand their wants and needs. Customer satisfaction drives key metrics like your Net Promoter Score (NPS).

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6 Rookie Mistakes to Avoid in Net Promoter Score Analysis

SurveySensum

A retail company, MagnetHome enthusiastically embraced the Net Promoter Score and started measuring customer loyalty. They gathered all the responses diligently but stumbled into the “Everyone’s-the-Same” trap – treating all scores equally.

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18% Growth Unlocked: Text Analytics Uncovers Challenges in Mutual Fund

SurveySensum

You see the quantitative feedback will only give you a score, but only with proper analysis of qualitative feedback can you identify areas of improvement. With the help of Text Analytics Feature, you can properly analyze your NPS program. For the category ‘Information/Knowledge’ the NPS score was -12. But how to do that?

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Actionability is also, as we believe, one of the essential aspects of customer experience management. But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease?

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Everything You Need to Know about Text Analytics

Lumoa

If you work in a big company with large number of customers (or users), you most probably receive a lot of feedback: people write about their experiences, complain about the things that do not work and tell about the things they love. Most companies collect feedback in some specific format, such as Net Promoter Score.

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What Is Net Promoter Score (NPS®)?

Confirmit

What Is Net Promoter Score (NPS®)? The Net Promoter Score, or NPS®, enables organizations to get a clear vision of the health of their customers’ loyalty. a Net Promoter Score, or more likely a series of Net Promoter Scores, you can track for key areas of your business.

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Text Analytics as Future of Customer Experience? We Asked Jim Tincher.

Lumoa

Customers want choices, but it doesn’t necessarily mean that they want to choose. ” - Jim concludes, - "When you analyse customer satisfaction, more choices will usually win, but when you check the business results, managing fewer choices works better. Text analytics help you to hear the real voice of the customer.”