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How Dun & Bradstreet gets sales teams to buy-in on customer experience

Qualtrics

That’s why many sales teams bristle at the idea of ‘data-driven decision-making’. It’s almost anathema to the ways sales team have operated for centuries. D&B’s VP of Customer Insights, Rachel Richter, spoke at the X4 Summit in Salt Lake City, and explained how the company was making data more usable for its sales teams.

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10 Examples: The Impact of Closed Loop on Customer Service

SurveySensum

By swiftly addressing concerns and offering compensation or alternative accommodations, Airbnb turned potential negative experiences into opportunities for positive engagement, fostering customer loyalty and advocacy. Their customer surveys consistently praised the coffee quality but mentioned a lack of exciting new flavors.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Why are your customers turning away from you? Why is the retention of your customers so high/low? But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease?

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Learn how analytics is the key to a differentiated customer experience program with Dun & Bradstreet

Qualtrics

We tried to socialize that all around the company with sales leaders, marketing leaders, and nobody was ready for it. It just wasn’t clicking for people, and they didn’t trust the analytics at that point in the journey. Once analytics became ingrained in Marketing, the appetite grew cross-functionally. I love that.

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The Definitive Guide to Creating a Standout Customer Experience Strategy Template

Lumoa

That’s why customer experience strategy plays such an essential role in determining how well a business performs. It involves creating a plan to elevate every customer’s experience across every touchpoint they have with your company. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case.

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The Definitive Guide to Creating a Standout Customer Experience Strategy

Lumoa

That’s why customer experience strategy plays such an essential role in determining how well a business performs. It involves creating a plan to elevate every customer’s experience across every touchpoint they have with your company. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. Actionability is also, as we believe, one of the essential aspects of customer experience management. Why are your customers turning away from you? Why is the retention of your customers so high/low?