How Dun & Bradstreet gets sales teams to buy-in on customer experience
Qualtrics
APRIL 22, 2019
That’s why many sales teams bristle at the idea of ‘data-driven decision-making’. It’s almost anathema to the ways sales team have operated for centuries. D&B’s VP of Customer Insights, Rachel Richter, spoke at the X4 Summit in Salt Lake City, and explained how the company was making data more usable for its sales teams.
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