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Embracing Total Experience (TX): A Holistic Approach

Execs In The Know

In today’s fast-evolving business landscape, the emergence of the experience economy and digital transformation has significantly altered how organizations interact with their customers and employees. Here’s why organizations are considering shifting to TX. Here’s why organizations are considering shifting to TX.

CX 102
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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. CX is everywhere. Businesses want a seamless CX just as they do in their personal lives. It can be more important than innovation or market dominance. Where B2C goes, B2B follows.

B2B 122
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CX and EX KPI Trends: How Inflation and the Great Resignation have Changed Customer Service Metrics

CSAT.AI

Times, they are always a-changing. No longer silently taking poor treatment, employees and customers pushed back: employees via the Great Resignation, and customers with changing brand loyalty. These events inspired a shift in key CX and EX KPI trends as companies struggle to manage shifting expectations on both sides.

CX 82
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Experience management – why your EX is the stress test for your CX

ECXO

Article source: [link] Experience management will test your ability to adapt to a new AI reality. It’s impossible to deliver a consistent, differentiated CX without investing in the experience of the people designing and delivering that experience. In simple terms your EX needs to align with your CX.

CX 52