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Customer Experience author Elizabeth Dixon on the CX that makes an impact

Intercom

When it comes to CX, we must shift our mindset around adding value to the customers, not just extracting it. In today’s episode, we sat down with Elizabeth Dixon to chat about her book and how to design customer experiences that have a lasting impact. I’ve been there for almost 20 years now.

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Crate & Barrel on experience gaps: why they occur and how to close them

Qualtrics

On the X4 Summit main stage, Sir Richard Branson told the story of how he started Virgin Atlantic after his flight to Puerto Rico was canceled. Equip everyone in your company to improve CX. From top to bottom, everyone in your organization needs to buy into your CX vision. Read more about creating a CX culture.