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The ultimate guide to understanding brand sentiment

Callminer

When you understand what’s affecting brand sentiment positively, you can work toward honing in on those features for continued improvement. Read more in this blog.

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How to Craft Compelling Stories to Unlocking True Customer Engagement

Beyond Philosophy

Businesses leverage storytelling to establish their brand identity, often highlighting humble beginnings or overcoming adversity. Stories simplify complex concepts, facilitate self-awareness, and enhance brand perception. We’d love to hear it and might feature it on the podcast and in the newsletter.

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5 rules for building an incredible brand relationship with your customers!

Beyond Philosophy

Your brand is in a relationship with your customers. Unfortunately, people often form codependent or dysfunctional relationships with brands. To help yours be more beneficial than not, we have five rules about how to build strong brand relationships with your customers. We all have relationships with brands.

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Crafting Compelling Stories: The Key to Unlocking True Customer Engagement

Beyond Philosophy

That’s a part of the storytelling that creates emotional connections with a brand. That understanding will help you feel more emotionally connected to the brand. Brands that want to communicate this to their customers need an explanation that helps them understand how that is possible. A brand that uses this tactic is Ikea.

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Three ways to help your employees become brand evangelists

Inside Customer Service

There's something amazing about being served by an employee who loves the brand they represent. You might not work for an iconic brand like Dr. Martens , but you can still turn your employees into brand evangelists. Who is an employee brand evangelist? An employee brand evangelist is a bit different. Scratch that.

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A Guide to Choosing the Right Text Analysis Software for Your Business

Lumoa

Key Features and Benefits of Text Analysis Software When you’re in the market for text analytics software, it’s not just about slick interfaces (UI) or smooth user experiences (UX). Just focus on the features and benefits that will help your decision-making more efficient and cut through the clutter. Their customers?

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How to Tap into Your Customers’ Hidden Motivations To Gain True Success

Beyond Philosophy

To get us started with our answer, we turn to Eckhart Boehme , Founder and Managing Director of Unipro Solutions , who contacted us as part of our podcast’s “ None of Us Are as Clever as All of Us ” feature, where people submit their ideas, and thoughts, opinions, reports, statistics, or whatever else. I thought I would share it here as well.

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