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Stop Confusing Free Trials and Onboarding (It’s Costing You Customers)

SixteenVentures

Prospective customers use Free Trials as an opportunity to see if your product is right for them before they buy. If you confuse Free Trials and Customer Onboarding, you’ll try to engage prospects as if they’re already customers, resulting in poor engagement and lower conversion from free to paid.

Start-ups 107
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Lead Nurturing 101: How to get new customers beyond the free trial

Intercom, Inc.

Between 40% and 60% of people who sign up for a free trial of your software will never convert. To do that, you need to nurture new signups throughout their free trial. When someone signs for a free trial, it’s important to make sure they’re performing the high-value activities in your product as soon as possible.

Start-ups 186
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Try before you buy: how sales can maximize the free product trial

Intercom, Inc.

Therefore it’s necessary for your prospects to get the most out of their free product trial, and thus the main challenges of customer acquisition lie in: Getting as many people as possible to sign up for a trial, and. Ensuring that they are successful in that trial. Maximize the value of a product trial.

Sales 137
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Improve Free Trial Conversion Rates by Getting to Know Your Customers

Help Scout

Improve your company's conversion rates by offering new users a free trial. Read the full article

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55+ Voice of Customer Survey Tools: Overview, Rating and Free Trial

Zonka Feedback

Regardless of the industry you work in or the kind of products or services you offer, the only thing that will remain consistently important is your customers. Therefore, it is important to actively hear and understand voice of the customers in terms of the product or experience.

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What is customer activation?

Intercom, Inc.

It may include campaigns designed to spur specific actions – for example, product promotions or free trial periods can motivate prospects to try your offering, whereas informative content, customer support, or discounts on renewals can bring past customers back. When this happens, customer activation is critical.

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What is a Freemium Strategy?

Totango

We’ll contrast it with the similar-sounding but distinct concept of a free trial strategy. A freemium strategy uses a free version of a SaaS product to promote a premium version. Limitations in the free version may include restrictions such as: Limits on use of advanced features. Limited ad-free use of the product.